For the Lee system:
77mm: $27.95
72mm: $59.95
Seems kind of silly to spend the money for the 72mm adapter if I already have a 72/77mm step-up ring (which I use for my 77mm polarizer).
Is that the entire adapter? With the Cokin adapter, you only buy the full filter holder + adapter ring once. Then you buy any additional adapter rings you need separately ($13 at B&H). So if you buy the 77mm Cokin set, you then buy this 72mm ring, slip the 77mm ring off the filter holder and slide the 72mm ring in there.