And it has worked. IMO:
Windows 7 > Mac OS X Snow Leopard
Xbox > Apple TV
Windows Phone 7 > iOS (in the features delivered so far)
Microsoft Office 2010 > iWork
Windows Live > MobileMe
Lets clarify this a bit:
-Win 7 & Mac OSX cancel each other out.
-Xbox Wins. Apple has no console game platform
-Apple TV wins. It blows Windows Media center / Xbox / PC jumble out of the water for simplicity and effectiveness.
-iOS > WP7 in user adopted base, application base, install base.
-Office 2010/2011 bring new features to a 20 year old software package. Apple released iWork in '08. A newly developed version of a productivity pack that addresses the needs of most office users (with exception of power/corporate users). Win to Apple for not resting on laurels.
Then there are the following:
- iPod > Zune. Zune is floundering. This observation is based purely on sales, not usability.
- iPad > ???. Where is MS in this? They don't make the hardware. and currently, they don't make the software.
- Macintosh > ???. Again, MS doesn't make hardware, and we've address the OS issue above
- iLife > host of MS applications. MS is simply fragmented, where Apple has developed suites of easy to use programs
- Aperture > ???. MS has no pro offering that I am aware of
the list can go on.
Bottom line is that other than tweaking their core products a bit over time and adding more bloat (or features), MS hasn't really innovated or created much in the way of new, industry leading products. Xbox was a great new product. Kinect appears that way too. But, for a company as large as MS, you should expect more innovation, and not just them huddling around their "cash cow" software.