I agree with you, and that's kinda the point. MS could be in those areas if they chose to, and they could go out and pioneer new areas if they chose to. However, as mentioned earlier, they are hedgehogging; Holding on to their core with dear life, and their markets are slowly eroding away, while new markets take off and they are absent or are/were in somewhat of a laughable position (i.e. Kin handsets).
MS could do great things, but it appears to me as if there is no real strategic vision for the company. This goes directly to the top dog there...
This is why Apple has MS in rear-view now. This is why their share value has plunged 57% under Ballmer. With that kind of R&D budget, that kind of employee base, and that kind of blustery talk by your CEO, you should be the absolute star of consumer tech. Period.
Consumer tech used to be about "computers" - boxes running Windows and an Office suite. And videogames running on boxes you attach to your TV.
We're way beyond all that now. MS has shown they're unable to *evolve* with the pace of change - a pace that is being set by others.
If MS shareholders are fine with that, all the more power to them. It would be the first I've heard when underperformance, lousy share value, and product stagnation was just fine and dandy.
MS' universal licensing racket is, ironically, killing MS. They still make enough money from that to allow the lazy at MS to continue being lazy. Until the old paradigm they're still clinging to dries up completely.
No easy solutions, but nothing worth having is really ever easy.
Completely overhaul the management team. Re-evaluate the way the company works from top to bottom. Run it like a start-up. Cut out the dead wood.
Get rid of Windows. Get rid of the *entire* Windows brand. It's bad. It represents the past. It's an anchor.
Write a new OS from the ground up and cut all ties with the past. Get the marketing and branding right. Focus on the user and tighten up licensing.
Then they stand a chance.