I'm just surprised they're still on the same marketing campaign after a full year of it tho. The target demographic w/ their ads is surprisingly narrow, imo.
So, do you guys remember this from a couple weeks ago: http://www.youtube.com/watch?feature=player_embedded&v=cUiRThvCp8E
I just finished watching it, b/c I didn't really take the time to read the subtitles the first time around. I've always thought Apple is overly metaphoric in their spots on their products. But wtf! Besides for storybook, this did not tell us anything of substance! This guy Dongjun Shin is just high off his ass, and then this: "In Galaxy S4, the form factor was designed with a more rational approach, and the CMF was created with more emotional elements in mind... We examined everything, not overlooking even the smallest 0.01mm details." Bad translations?
Well I think they are keeping with the same ad campaign because it is working. Look at Apple commercials. They are always the same. Just list off features of the new device. They had the "this is going to change everything" that ran forever. If it is still working why change?