However, I do find it amusing that some are saying it is too expensive, when a couple of months ago they dropped a grand on a phone..!!! ;-)))
Although price is all relative, the difference between iPhone X and HomePod, is the iPhone X is financed likely for the majority, so they don't care about the price point as a whole, as they are making monthly install payments. As for the HomePod, that's $350 due up front.
Also, for some, the iPhone X is likely more a sought after device over the HomePod because of the popularity and iPhones are tools used everyday.