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Phones HTC Predicts first loss in company history

C

cuzo

macrumors 65816
Original poster
Sep 23, 2012
1,069
249
http://www.theverge.com/2013/7/30/4570490/htc-q3-2013-guidance-first-loss-on-record

The only reason I didn't pick up a one was I was uncertain about the longevity of the company and how they would handle updates. HTC somewhat dumped their flagships of last year and I didn't see that as good.

Also, the prices of the flagships from last year are much less than the more popular gs3. The evo lte is going for 150 on ebay and craigslist so I figured I can just wait and maybe pick up a one for much less than they're going for now if they continue to struggle.
 
maflynn

maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
That's too bad, but I think given how long companies support phones, you'd have nothing to worry about. HTC is not going anywhere in the next few years and they only support their phones 18 months to 2 years (they stopped updating android on the HTC One S very quickly).
 
Sensamic

Sensamic

macrumors 68040
Mar 26, 2010
3,072
689
I read that many people pass on the HTC One because prices haven't gone down since it launched, while the SGS4 and other phones tend to become cheaper. They said it's because of the high production costs of the One and it's aluminum materials.

HTC should lower the prices. It's been 6 months since it was released and the price is the same.
 
M

maxosx

macrumors 68020
Dec 13, 2012
2,385
1
Southern California
I tend to believe this is true:

"CEO Peter Chou blames this decline on the higher cost structure (bill of materials and operating costs) and the clearance of aged inventory in the channel, but he hopes that Q3 will be the bottom in terms of HTC's profitability. CFO Chialin Chang added that his team has a few actions in place to help restore the company to profitability very soon."

Hopefully that being the case, along with other comments in the article, HTC will take advantage of the new path they have mapped out and return to the once excellent company they were.



http://www.engadget.com/2013/07/30/htc-q3-2013-forecast/
 
jrswizzle

jrswizzle

macrumors 603
Aug 23, 2012
6,107
129
McKinney, TX
Sensamic said:
I read that many people pass on the HTC One because prices haven't gone down since it launched, while the SGS4 and other phones tend to become cheaper. They said it's because of the high production costs of the One and it's aluminum materials.

HTC should lower the prices. It's been 6 months since it was released and the price is the same.
Click to expand...

I've seen the One advertised at $99 on contract here in the US through various carriers and retailers including BBY and ATT.
 
GroundLoop

GroundLoop

macrumors 68000
Mar 21, 2003
1,586
62
I know that I will never buy another HTC phone again. I got a Droid DNA in December and haven't seen a single meaningful SW update yet. With the HTC One out there now, I have written off the possibility of ever getting 4.3 let alone 5.0 when it becomes available.

This is why I am eagerly awaiting WP8 GDR3. I am sure that Nokia will have some awesome handsets alongside GDR3.

GL
 
D

dkersten

macrumors 6502a
Nov 5, 2010
589
2
I was set and ready to buy an HTC One on Verizon but now that it has taken so long I'm leaning towards the Moto X (will make a decision when we get the official announcement tomorrow). I don't know if I should be blaming HTC or Verizon, but if I had to guess I bet that Verizon didn't feel it was necessary to carry another HTC flagship and therefore was pretty unwilling to negotiate much. HTC doesn't have the reputation that Samsung and Apple have to make a favorable deal with big carriers like Verizon. I hope they come into a position where they can force their phone onto a carrier while still releasing it how they intended (such as not a modified version for Verizon with the Droid branding).
 
onthecouchagain

onthecouchagain

macrumors 604
Mar 29, 2011
7,382
2
You know, I really am giving HTC a chance. Even though they fumbled the home button configuration for no reason whatsoever, even though they fumbled with the Ultrapixel camera which is more hype than its worth, even though they understandably shipped with 4.1.

But with the Moto X coming up and all its potentials, and with the fact that HTC is not keeping their promised software update schedule (this is the biggest issue. HTC being HTC, eh?), the One may be my last HTC phone. They had a small chance and had a lot going for them with the special features of the One (dual speakers, screen, design & build) and made such good sounding promises, but I can't help but feel they are squandering it all. And doing so during a time in history where they can ill afford slip ups.

And their so called marketing battle with Samsung has been a joke. I rarely see an HTC ad.

Tomorrow will be July 31st. My HTC One Dev Edition still doesn't have 4.2.2, much less 4.3.

Shame on HTC.
 
TacticalDesire

TacticalDesire

macrumors 68020
Mar 19, 2012
2,286
23
Michigan
onthecouchagain said:
You know, I really am giving HTC a chance. Even though they fumbled the home button configuration for no reason whatsoever, even though they fumbled with the Ultrapixel camera which is more hype than its worth, even though they understandably shipped with 4.1.

But with the Moto X coming up and all its potentials, and with the fact that HTC is not keeping their promised software update schedule (this is the biggest issue. HTC being HTC, eh?), the One may be my last HTC phone. They had a small chance and had a lot going for them with the special features of the One (dual speakers, screen, design & build) and made such good sounding promises, but I can't help but feel they are squandering it all. And doing so during a time in history where they can ill afford slip ups.

And their so called marketing battle with Samsung has been a joke. I rarely see an HTC ad.

Tomorrow will be July 31st. My HTC One Dev Edition still doesn't have 4.2.2, much less 4.3.

Shame on HTC.
Click to expand...

I can MAYBE see why a locked carrier version might not have 4.2.2 but the unlocked Developer Edition? There is NO excuse. None. My only guess is they may be skipping 4.2 and going straight to 4.3. We'll see.
 
onthecouchagain

onthecouchagain

macrumors 604
Mar 29, 2011
7,382
2
TacticalDesire said:
I can MAYBE see why a locked carrier version might not have 4.2.2 but the unlocked Developer Edition? There is NO excuse. None. My only guess is they may be skipping 4.2 and going straight to 4.3. We'll see.
Click to expand...

I'll shut my mouth about HTC updates if they do that. Please shut my mouth, HTC.
 
A

asthamapheo

macrumors 6502
Jun 26, 2013
285
0
great company with awesome products, the problem is with their marketing policy, increase the marketing budget and see the magic.
 
E

egoistaxx9

macrumors 6502
Jun 25, 2013
289
0
a merger with nokia or huawei (just like analysts are predicting) would be good for them, but i dont think we will see a merger, the One has seen much success and the rumored One Max and the updated One might be just enough to bring them back where they once were(in the top 3 manufacturers).
 
P

PerfectDB

macrumors regular
Jan 29, 2012
200
9
Boston, Lincolnshire
egoistaxx9 said:
a merger with nokia or huawei (just like analysts are predicting) would be good for them, but i dont think we will see a merger, the One has seen much success and the rumored One Max and the updated One might be just enough to bring them back where they once were(in the top 3 manufacturers).
Click to expand...

Imagine the One with the Lumia 1020s camera tech - HTC would rule the world.

Software updates excluded of course :p
 
2

2298754

Cancelled
Jun 21, 2010
4,890
941
asthamapheo said:
great company with awesome products, the problem is with their marketing policy, increase the marketing budget and see the magic.
Click to expand...

There's plenty of other issues with HTC, besides marketing...

build quality, button placement, long-term support, lack of removable battery/SD card, etc
 
P

PerfectDB

macrumors regular
Jan 29, 2012
200
9
Boston, Lincolnshire
AutoUnion39 said:
There's plenty of other issues with HTC, besides marketing...

build quality, button placement, long-term support, lack of removable battery/SD card, etc
Click to expand...

Build Quality:

Apart from a few initial issues, the Ones build quality is the one feature thats been the most widely praised in reviews. All previous flagships have had some issues with their initial manufacturing batch, and the One is no exception.

Button Placement:

Completely agree with you there. Why does HTC behind the times and still insist on putting the power button the top? And what's the deal with the back to front volume rocker? The home button on right isn't too awkward (didn't all Android phone originally have their home buttons on the far right/left), but I agree with others that the HTC logo should have a been a button. At least HTC have stuck with the 3 button set-up on the Butterfly S.

Long-term Support:

HTC have been pretty good at updating their flagships so far. The One X got Jelly Bean after 3-4 months, and the One has been updated to 4.2.2 barring the US, the delay probably due to the release of 4.3. I agree that quicker updates would be appreciated, but even so, the One current works pretty well on 4.1.2, better than the GS4 on 4.2.2, so there isn't a desperate need to have it updated, unlike with the issues with Sense in the past.

Removable Battery/SD Card:

Unfortunately these are going the the way of the dodo - HTC are no more guilty than any of the other OEMs. Heck, even Google has got rid of them in stock Android. At the very least HTC offered 32GB as standard on the One. A bigger battery would be appreciated though.

I know HTC have their issues, but I don't see them as particularly worse than any other OEM. I'd like to see them do well if only for the sake of competition; the last thing we need is a duopoly between Samsung and Apple.

Just my thoughts :)
 
onthecouchagain

onthecouchagain

macrumors 604
Mar 29, 2011
7,382
2
PerfectDB said:
Button Placement:

Completely agree with you there. Why does HTC behind the times and still insist on putting the power button the top? And what's the deal with the back to front volume rocker? The home button on right isn't too awkward (didn't all Android phone originally have their home buttons on the far right/left), but I agree with others that the HTC logo should have a been a button. At least HTC have stuck with the 3 button set-up on the Butterfly S.
Click to expand...


That's sort of the point of why the home button placement is weird. It's a step backwards to old Android, where the home button was usually to the right or basically not centered. It's been rightfully centered for some time now, and HTC just goes right back. :T

Agree with you about power button placement, too. Though I don't find this as hard to reach as I did with the One X (dreadful device).

I always say, if the HTC button was a working home button, it would have been symbolic, too: HTC is home. To think, HTC must've sat in meetings and thought about making it a button and decided, "nahhh!" Dumb :(

----------
PerfectDB said:
Long-term Support:

HTC have been pretty good at updating their flagships so far. The One X got Jelly Bean after 3-4 months, and the One has been updated to 4.2.2 barring the US, the delay probably due to the release of 4.3. I agree that quicker updates would be appreciated, but even so, the One current works pretty well on 4.1.2, better than the GS4 on 4.2.2, so there isn't a desperate need to have it updated, unlike with the issues with Sense in the past.

Removable Battery/SD Card:

Unfortunately these are going the the way of the dodo - HTC are no more guilty than any of the other OEMs. Heck, even Google has got rid of them in stock Android. At the very least HTC offered 32GB as standard on the One. A bigger battery would be appreciated though.

I know HTC have their issues, but I don't see them as particularly worse than any other OEM. I'd like to see them do well if only for the sake of competition; the last thing we need is a duopoly between Samsung and Apple.

Just my thoughts :)
Click to expand...


If HTC updates the One directly to 4.3, my faith in them will certainly be restored. But why not just let people know? Why not put out an official word? Clearly people are impatiently waiting for 4.2.2. Based on their own word, they would update promptly after release, then it became June, then they went dark. Communication is a big deal. Check the HTC twitter. Lots of people asking @HTC where the 4.2 update is.

Regarding expandable storage, the HTC One Max is expected to have a microSD card. :O

http://www.phonearena.com/news/Purported-images-of-HTC-One-Max-leaked_id46055
 
A

asthamapheo

macrumors 6502
Jun 26, 2013
285
0
AutoUnion39 said:
There's plenty of other issues with HTC, besides marketing...

build quality, button placement, long-term support, lack of removable battery/SD card, etc
Click to expand...

they have the best build quality, more people happy with HTC's button placement than with the samsung's, they do have a long-term support and if you're talking about the one S ,well, it received updates for atleast 15 months, btw it's company's decision and can be changed at any time, they do offer 64GB internal storage and 25GB dropbox storage, BTW most people dont have any problem with the non-removable battery or the lack of expanding the memory.

i agree with you that they do face many issues, but marketing is their biggest issue.
 
onthecouchagain

onthecouchagain

macrumors 604
Mar 29, 2011
7,382
2
Also, I forget that the Back and Home buttons of the HTC One light up when it's dark.

So imagine if the HTC logo lit up too and was your home button. That would have been perfect.

But you know, HTC and all.
 
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