Humorous Apple Ad Highlights iPhone 15 Storage

[kognos]

Now THIS is the perfect Apple Ad.

It highlights why you must always buy more and more hardware, instead of deleting or moving your data to long-term storage.
It promotes incremental and constantly increasing photo sizes.
It rationalizes a complete lack of bulk-deletes of attachments in iMessage.

Yes, like many others in this thread, minimal storage is fine, offloading pictures is fine, deleting pictures is fine. Making people regret deleting storage is a sneaky way to "sell" what you really want to sell ... extraordinary high prices on increased storage.

On a related note, I don't need a better camera. Stop improving it. I'd love a lower-quality picture. I don't need to see skin defects on a human at 1000m, or a massive camera bump / thigh massager.

 

[Harry Haller]

I would rather have Apple make 0% profit and sell me devices at cost.

that's not happening either.

Argumentum ad absurdum.

 

[Harry Haller]

I would like Apple to make zero profit and stick their middle finger into their shareholders' faces.

that's not happening.



8GB is literally adequate for many customers. maybe not adequate for you and me, for many, yes.

So insanely adequate is the new Apple mantra?

 

[svish]

Fun to watch. Will be good if the base storage and RAM increases for Macs

 

[ApplesAreSweet&Sour]

I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?

128GB on a $799 smartphone is low value/$ in 2024 for a smartphone that doesn't have a high-end 120Hz display, only dual-camera setup. And Apple is most certainly not giving you better prices or "options" by charging you $100 more on top of the $799 to jump to 256GB.

That additional $128 storage is under no circumstances worth $100.

This ad is just manipulation, trying to get you excited over something that's been the default with other brands for several many years.

Apple doing its "Relax, it's iPhone" doesn't make any sense here as the 128GB of internal storage is standard across all brands, with many offering 256GB or more at no extra charge as a part of an introductory offer for early adopters.

I can "relax" just as much or more with other brands as nobody is getting you any less than 128GB if you go out and buy any $799 smartphone by any brand today.

People complain about Apple's entry level specs because they are over-priced for what they are. It's that simple.

 

[ApplesAreSweet&Sour]

Not loving this recent ad campaign. "Miss You" and other recent ads have kind of a weird vibe — feels like Apple is cherry-picking specific examples of how a specific feature might help in specific use cases. This one, especially so.

If you shoot nothing but still photos in the lowest-quality format, and you have only a couple of third-party apps on your phone — sure, maybe 128GB isn't so bad.

But for most people — especially those who record video of their kids, loved ones, vacations, etc — 128GB is a joke, and the depiction of having to "let go" of memories is an actual reality that these users have to go through regularly. Probably feels like rubbing salt in the wound for those folks.

Agree.

I have several older relatives who are all either on iPhone 11 or 12, and all of them opted for the 128GB model.

They take photos all the time, several many times per week, and they're now having to resort to iCloud or pay up to move to a new iPhone with more storage.

Their iPhones 11 and 12 work fine otherwise, are plenty fast on iOS 17, and batteries still going strong.

They wouldn't be faced with having to upgrade if 256GB was base storage or Apple simply had the "courage" to add SD card slots for quick storage expansion.

I genuinely hope the E.U. is aware of this anti-consumer practice and forces Apple to let consumers pop in SD cards so they don't have to buy new iPhones to keep their photos and other data.

 

[truthsteve]

Because they are lower than the entry level specs of all other competitor devices

competitor devices don't have unified memory

 

[truthsteve]

And it's not consumers' obligation to feel good about Apple being stingy on certain things because they can get away with it, but maybe you will show them all the way.

sure. customers can feel bad all they want

 

[truthsteve]

No but they can charge fair market value for RAM and SSD upgrades. 200 bucks for RAM upgrade... and 200 dollars for SSD upgrade. Really? Such nice round (incomprehensible) numbers. Let the base be 8/256. Fine. What they charge for an is indefensible.

apple targets a certain margin. many configurations are factored into the target. lowering ram prices means they'll need to skimp on something else to reach that margin.

essentially the argument boils down to "apple should lower margins" and that's not really happening.

 

[truthsteve]

Argumentum ad absurdum.

of course asking apple to just make less money is absurd, I agree.

 

[truthsteve]

So insanely adequate is the new Apple mantra?

weird how people bash apple for lack of options but also some bashing apple for having a surplus of options.

 

[ric22]

It's humorous because Apple only bother to invest about ~1% of the sale price on the SSD...

 

[ric22]

"Pay a scandalous amount not to run out of storage on our devices!" Apple TM

 

[AlinomyTomy]

weird how people bash apple for lack of options but also some bashing apple for having a surplus of options.

Nice try, but people are specifically knocking unit prices of things that are specifically expensive in Apple's ecosystem.

But then there are some, like yourself, who insinuate that there's something inappropriate about saying the obvious out loud, like it's bad for consumers, as if Apple may be offended and take their toys to another planet.

 

[randyhudson]

Talk about BS. Apple does everything it can to waste storage on your iPhone. The less tech saavy have no idea that "live" photo mode continues to re-enable itself after you've turned it off (unless you toggle a setting). 60% of a live photo is wasted storage, and Apple gives you no way to throw away those useless few seconds of video and audio (despite fooling people into thinking you can regain that space)

Even when you take a "square" photo, you don't. The Camera app always takes a full 4:3 photo, and just hides part of it.

 

[uacd]

I want Apple Ad about their marketing department with Linkin Park "I tried so hard and got so far...". Would have been 10x funnier than this. Like, is that really supposed to be funny? Tiktok-like face masks have always been deeply fried cringe, no matter which content.

There were billion and one ways to make a funny ad about minimal storage space. And they choosing the obsolete face masks🤦‍♂️

 

[Jada34]

Yet another noisy ad. Man my ears hurt. I must have lost my sense of humor because I don't find it funny.

OMG! That "it's tiiiimmmmmeeee" one was SO annoying and after the 1st two times of seeing this one, I'm over it too. Ugh.

 

[truthsteve]

128GB on a $799 smartphone is low value/$ in 2024 for a smartphone that doesn't have a high-end 120Hz display, only dual-camera setup. And Apple is most certainly not giving you better prices or "options" by charging you $100 more on top of the $799 to jump to 256GB.

Completely ignores everything else that apple provides.

That additional $128 storage is under no circumstances worth $100.

there's nothing else to customize a particular model. so apple has to appeal to a broad range of customers. base price to get max volume at a lower margin but make it up at higher storage tiers to reach a target margin. if apple lowered storage prices, something else has to give (cut features, lower software support, less staff on support, etc...)

 

[truthsteve]

Nice try, but people are specifically knocking unit prices of things that are specifically expensive in Apple's ecosystem.

hilarious you really are advocating cutting off options for less fortunate people simply because it looks ugly in 2024 to offer that amount.

either that or you're not understanding how a publicly traded company with regards to pricing.

But then there are some, like yourself, who insinuate that there's something inappropriate about saying the obvious out loud, like it's bad for consumers, as if Apple may be offended and take their toys to another planet.

yeah I'm sure saying "apple should make less money" will get Tim Cook to listen instead of...just not buying apple products

 

[AlinomyTomy]

hilarious you really are advocating cutting off options for less fortunate people simply because it looks ugly in 2024 to offer that amount.

either that or you're not understanding how a publicly traded company with regards to pricing.



yeah I'm sure saying "apple should make less money" will get Tim Cook to listen instead of...just not buying apple products

Hey, if I could treat Apple's decisions with as much reverence I would, instead I'll take a few steps back and live vicariously.

 

[AlinomyTomy]

Completely ignores everything else that apple provides.



there's nothing else to customize a particular model. so apple has to appeal to a broad range of customers. base price to get max volume at a lower margin but make it up at higher storage tiers to reach a target margin. if apple lowered storage prices, something else has to give (cut features, lower software support, less staff on support, etc...)

So Apple is pricing at whatever the market will bear (and anybody who even wishes it were less opportunistic is deserving of mockery) but also Apple is only charging so much so that they may continue to offer their amazing level of everything and keep the lights on. Got it.

 

[truthsteve]

Hey, if I could treat Apple's decisions with as much reverence I would, instead I'll take a few steps back and live vicariously.

potentially screwing all of the other customers who are fine with the options in the process

 

[truthsteve]

So Apple is pricing at whatever the market will bear (and anybody who even wishes it were less opportunistic is deserving of mockery)

no. anybody who wishes apple would just make less money isn't getting it.

but also Apple is only charging so much so that they may continue to offer their amazing level of everything and keep the lights on. Got it.

I don't think you do get it, actually.

 

[citysnaps]

Now THIS is the perfect Apple Ad.

It highlights why you must always buy more and more hardware, instead of deleting or moving your data to long-term storage.
It promotes incremental and constantly increasing photo sizes.
It rationalizes a complete lack of bulk-deletes of attachments in iMessage.

Yes, like many others in this thread, minimal storage is fine, offloading pictures is fine, deleting pictures is fine. Making people regret deleting storage is a sneaky way to "sell" what you really want to sell ... extraordinary high prices on increased storage.

On a related note, I don't need a better camera. Stop improving it. I'd love a lower-quality picture. I don't need to see skin defects on a human at 1000m, or a massive camera bump / thigh massager.

The good news is there are a large number of mobile phone options. Simply vote with your wallet, choose another brand, and find happiness.