Other I know it’s called iPhone Ten S. But every time I see it, my brain reads it as iPhone Ex S.

[DDustiNN]

I just can’t get used to the inconsistency, especially when XS is written as both letters. My brain just won’t do it. It won’t see X as a number and S as a letter when they’re combined like that. Sometimes I even have to consciously force myself not to see XS as “extra small”.

The branding on the logo helps, when the S is in a separate box. But written as plain text... nope.

 

[cola79]

For me it’s the same. There has always been a number, not a Letter. There was no iPhone IVs or iPhone IIX or IX.

Just shows that Apple runs out of ideas. The next big thing will be an iPhone with a model number hidden in a qr code.

 

[itsmilo]

You and me both. Also I have yet to hear a single person in Germany call it a Ten or Zehn either. Simply because there was a iPhone 8 but not a 9 so I guess people assume the X does not relate to a number

 

[Phone Junky]

I get it. I've had a X for 9 months and when I read the name anywhere I see it as 'eks'. Doesn't really matter. It's just a name that I only really ever see here. It's not on the phone anywhere. Who cares?

 

[44267547]

I find even Apple employees mispronouncing
The ‘10’ and calling it the letter ‘X’ quite frequently.

 

[icewolf247]

Have heard it called the iPhone Excess in reports. Which gives a easy path to commenting how expensive it is

Companies usually are more careful in how they name things unless Apple is just trolling us all

 

[MozMan68]

I think I got the Xs Max subconsciously so I could call it “the max” and avoid all this “X” and “10” bs...

 

[icewolf247]

Apparently it's supposed to be the "10 S", So rather than excess it's tennis

 

[PeterJH3]

In a convo with my mom yesterday, she was asking me about the new iPhones' differences and kept referring to the LCD one as the 'eks-r.' Everytime I answered her, I said something like "well, the 10-r has..." <sigh>

 

[1050792]

I used to call it Excess but I got used to the name already, just think it’s a Ten and then add the S.

 

[Scarlet Siren]

Same... :/

 

[peterpayne]

The X, XS, XS Max, XR... all terrible branding coming from years of numbers. In Spain it's a mess too, most people don't know if its a letter or a number and go with the letter first. And now even more confusing with MORE letters.

Maybe they should have gone something like iPhone (for the XR), iPhone Pro (XS) and iPhone Pro + (XS Max), simple and tidy. It's all a mess now, honestly.

 

[martin2345uk]

I find the XR even harder to mentally pronounce as 10, it's just eks-arr every time I see it

 

[Ironman1964]

I used to call it Excess but I got used to the name already, just think it’s a Ten and then add the S.

With the prices “excess” is probably the most appropriate name. I still bought one

 

[1050792]

With the prices “excess” is probably the most appropriate name. I still bought one

So true, I bought one too but the prices are ridiculous and we will see $5000 iPhones competing with Mac prices soon.

 

[PeterJH3]

With the prices “excess” is probably the most appropriate name. I still bought one

I did too. I’m’a probly just call it “The Max” if people ask what I got. ¯\_(ツ)_/¯

 

[5105973]

I can’t stand the sound of 10s or 10s Max. It makes it sound like I’m talking about tennis or slurring “tennis match”.

However, I find “Excess” quite appropriate in this case. And I have the Maximum Excess on preorder.

 

[Nanotyrns]

The X, XS, XS Max, XR... all terrible branding coming from years of numbers. In Spain it's a mess too, most people don't know if its a letter or a number and go with the letter first. And now even more confusing with MORE letters.

Maybe they should have gone something like iPhone (for the XR), iPhone Pro (XS) and iPhone Pro + (XS Max), simple and tidy. It's all a mess now, honestly.

You're doing what I've been doing Uppercasing the whole thing. The 's' is lowercased and sort of a letter mark like it always has been since the 3Gs. It's a mess. It was just as bad with the iPad. The iPad. The iPad 2. The New iPad. The iPad with Retina Display. The iPad Air. I could go on an on. At least now it's just the iPad Pro (Size).

 

[DDustiNN]

You're doing what I've been doing Uppercasing the whole thing. The 's' is lowercased and sort of a letter mark like it always has been since the 3Gs. It's a mess. It was just as bad with the iPad. The iPad. The iPad 2. The New iPad. The iPad with Retina Display. The iPad Air. I could go on an on. At least now it's just the iPad Pro (Size).

View attachment 782262​

I would agree, but even Apple writes it as XS on the product page.

Yet Verizon shows it as Xs.

Confusion everywhere! Human sacrifice, dogs and cats living together... Mass hysteria!

 

[artfossil]

Ex-S for me.

(After all, it's X-Files, not Ten-Files.)

 

[AlliFlowers]

The first time I saw Xs I read "excess." Then with the announcement of the Xs Max, I keep reading "tennis match."

I ordered a Max. It will remain a Max until next year when Apple ruins it for me by having another something Max.

 

[Deguello]

Yes. Read it as ex, say it as ten.

 

[ericwn]

You and me both. Also I have yet to hear a single person in Germany call it a Ten or Zehn either. Simply because there was a iPhone 8 but not a 9 so I guess people assume the X does not relate to a number

Sounds like the same silly users who would call Mac OS X “ecks “ or “icks “ for the Germans. I’m sure Apple is aware of the fact that our brain doesn’t necessarily work in the same way that a marketing person’s sales pitch is going.

 

[Macalway]

You will eventually see it as 10, simply because Ex is pretty lame, and after spending all this money, you will train your brain.

Repeat after me:

It was Ex

Now it's 10

iPhone!

 

[Deguello]

I’ve seen it as ex for lo these many decades. It’s going to be an uphill battle for a product that was named with actual numbers up to now.