Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Matcha

macrumors regular
Mar 30, 2021
205
232

NiteOwl925

macrumors newbie
Mar 17, 2024
3
8
If your point was that nobody cares about the M3, I would have agreed (though some people certainly do care about it). But the upcoming upgrade is exactly not about processing power, so the comparison to M1/M2 is rather not a major consideration for this upgrade.
Not only can't I wait for OLED version, but I wish Apple would change their dimensions to a more rectangle shape and make it larger like the Samsung Ultra Tab.
 

Rainshadow

macrumors 6502a
Feb 16, 2017
645
1,417
My point is that M1 or M2 iPad owners should not upgrade.
This statement I agree with. Your post is ridiculous though. I want OLED and a thinner device would be greatly appreciated. My 12.9 does get a bit tiring at times holding for longer periods.

This is going to be one of the bigger upgrades in a long time. Unfortunately, I won’t be buying one since they are pricing me out for a consumption device.

I use a pencil for work once in a while, but it isn’t often. Mostly I game, watch movies, news, YouTube, educational content on there. Not worth the price - probably hasn’t been for a while.
 

6749974

Cancelled
Mar 19, 2005
959
963
Let's break this down:

Apple sells newly announced products to two customer types:
  • New customers
  • Existing customer
New Apple customers: This is an important category because every new customer comes with a lifetime value as they will buy products and services (and possibly be on a credit program) for life. And the iPad and iPhone are more appealing to new customers than Macs. And the iPad is appealing even to Android phone users. So every iPad release, whether Pro, Air, or regular, is a marketing opportunity to create new customers and we can't underestimate the importance of iPads in switching over Android users and Windows users.

Existing Apple customer: Some existing customers have iPhones and/or Macs but didn't have an iPad, or an iPad Pro— and so every announcement is a significant moment to get them to buy an iPad for the first time. And of previous iPad Pro users, perhaps they have outdated models from 2015 (for example) and this is a perfect time to upgrade. Or a previous iPad Pro user had a smaller screen, and this is an opportunity to upgrade to a bigger screen. Or previous iPad Pro users were irritated with the improper implementation of ProMotion 120Hz due to the slow pixel response, leading too blurry, smeary motion—this will be solved with OLED because OLED basically has a pixel response of less than 1 ms. OLED also solves the blooming issues the 12.9-inch had due to improper implementation of mini LED.

In conclusion:

There isn't one customer type. Nobody is the main character. OLED iPad Pros, and whatever improvements trickle down to iPad Airs and regular iPads—will bring in new customers—and those existing customers with aging product will also be upgrading.
 

mpetrides

macrumors 6502a
Feb 10, 2007
590
524
Could not disagree more. I've been wanting to upgrade my 11" 2018 iPad Pro for a while now but I've been holding out for OLED. If the next iPad was exactly the same as the current model with the only change being OLED, I would buy it. Everything else is lagniappe.
Spoken like a true New Orleanian! Lagniappe indeed!

When the iPhone went to OLED with the iPhoneX, it was an immediate must have for me.
 
  • Like
Reactions: Golf7-R

Ctrlos

macrumors 65816
Sep 19, 2022
1,377
2,901
Why are people so bothered about 'just' a stat bump? Unless Apple put in a lenticular display or change iPadOS no new device will be a huge leap from the current ones.

But thats ok and it shouldn't really bother us at all. If you're 'bored' with a device you've had less than a year or two then the problem isn't with Apple....
 
  • Like
Reactions: Tagbert

iOSpecialist

macrumors regular
Aug 7, 2016
116
68
Canada
(Likely) Upgrading from M1. As a student whose notes and textbooks are all on one device which I often use for 5+ hours/day, any small improvements really add up. Would have agreed with OP if we were talking about the M2 models, but this time it’s looking like a nice upgrade.
 

Global_traveler

macrumors member
Aug 24, 2020
58
30
May upgrade my original 10.5 Pro, but seriously, why can’t Apple do some substantial improvements beyond window dressing?

Numbers:
  1. Numbers needs a few features. Here’s two examples.
    1. Needs Hide function for cell or range of cells
    2. Needs a “blink” or “flash” function for cell/cells in various colors
      • Port the Mac version over
Files:
  1. More features in the Files app with more info
    • Provide functionality to format SSD’s
    • Should show iPhone if connected to charge (USBC iPads only)
    • Allow option to back up iPhone (or specific files) to iPad in Files
    • Visibility to temp file details
      • Ability to clean up temp files (rules based)
  2. Programming:
    1. Allow user to define workspace in storage, including external SSD, to allow compiling current programming languages. “M” series iPads have enough CPU power & memory.
      • Provide utility to use an IDE from Apple or App Store, as well as a text editor similarly sourced.
    2. Allow command line Unix commands like in the Open Term app. Should be like the MacOS command line with similar capabilities.
  3. Otherwise all that M power is really wasted. My 10¢
 

Salt City Ute

macrumors member
Sep 13, 2018
72
111
Salt Lake City, Utah
Because their marketing team has hard time coming up with ideas how to sell same old as “new”.

No one cares about OLED and if it’s 0,1 mm thinner.

But you SHOULD wait for the new models before purchase because then you can buy older model for less.
I very much care about OLED. I will consider upgrading my 11” or buying a new larger iPad 12.9” or 13”.
 
  • Like
Reactions: F-Stop and Tagbert

RevTEG

macrumors 65816
Oct 28, 2012
1,364
1,237
San Jose, Ca
Because their marketing team has hard time coming up with ideas how to sell same old as “new”.

No one cares about OLED and if it’s 0,1 mm thinner.

But you SHOULD wait for the new models before purchase because then you can buy older model for less.
I’ll replace all our company iPad pros if Apple moves the camera location alone. The rest is just extra servings to me.
 
  • Like
Reactions: nj-morris

gold333

macrumors member
Feb 2, 2010
45
35
The first time I used OLED (iPhone XS) it blew me away.

I’d never use a screen with worse black levels if I have a choice.
 

Username-already-in-use

macrumors 6502a
May 18, 2021
567
1,056
Because their marketing team has hard time coming up with ideas how to sell same old as “new”.

No one cares about OLED and if it’s 0,1 mm thinner.

But you SHOULD wait for the new models before purchase because then you can buy older model for less.
Apple markets new products all the time - using the same everything and just drops an updated chip in it. It might be an event, a video, or just a press release.

Apple drops products when it wants. I find your suggestion to be implausible, that the slickest marketing team on earth cannot write a press release.
 

murzika

Suspended
Mar 18, 2024
11
11
I'm definitely excited to find out if these new iPads Pros have more powerful chips and better displays to really elevate the iPad experience.
 

killhippie

macrumors 6502a
Jan 12, 2016
690
755
UK
I thought I wanted a 13" or 12.9" iPad OLED to replace my 2018 12.9" iPad Pro but for the price I may as well get a 13 inch MacBook Air which runs macOS and I can do things like book plane tickets, which Safari wont let me on some sites like the Emirates one, but the full blown version or any other browser on a mac will. I cant see the iPad really fitting in with my needs any more, having a M3 laptop is just better all round than a iPad which has so much power and such a pathetic OS. Also you get a lot more bang for your bug getting a laptop that's small light and is almost the same size as the iPad especially with the keyboard style case, I just see iPads as big iPhones these days but without the ability to make calls, I guess my hopes for iPads being a true laptop replacement never came to fruition because then nobody would by Apple laptops. The iPad is always going to be the third wheel after a laptop and desktop which is my setup, so even for media consumption and browsing the laptop wins. Also I have a big OLED TV for really enjoying media consumption anyway.
 

rkuo

macrumors 65816
Sep 25, 2010
1,308
955
I thought I wanted a 13" or 12.9" iPad OLED to replace my 2018 12.9" iPad Pro but for the price I may as well get a 13 inch MacBook Air which runs macOS and I can do things like book plane tickets, which Safari wont let me on some sites like the Emirates one, but the full blown version or any other browser on a mac will. I cant see the iPad really fitting in with my needs any more, having a M3 laptop is just better all round than a iPad which has so much power and such a pathetic OS. Also you get a lot more bang for your bug getting a laptop that's small light and is almost the same size as the iPad especially with the keyboard style case, I just see iPads as big iPhones these days but without the ability to make calls, I guess my hopes for iPads being a true laptop replacement never came to fruition because then nobody would by Apple laptops. The iPad is always going to be the third wheel after a laptop and desktop which is my setup, so even for media consumption and browsing the laptop wins. Also I have a big OLED TV for really enjoying media consumption anyway.
Well that's the whole issue, isn't it? The iPad is an accessory device in most cases ... coming only after one owns a smartphone and a Mac. Sure, you can use it for most tasks, but the ones you can't always make you wish you were on a computer instead.
 

aurora_sect

macrumors 6502
Mar 10, 2022
296
361
If I ran Apple I'd put it off just for the amusement of watching everyone here panic over when they can upgrade their year old iPads.
 
  • Haha
Reactions: boultonn

WU27f1xcCs

macrumors member
Sep 18, 2022
99
122
Because their marketing team has hard time coming up with ideas how to sell same old as “new”.

No one cares about OLED and if it’s 0,1 mm thinner.

But you SHOULD wait for the new models before purchase because then you can buy older model for less.
I will be upgrading from my 2017 11.7” Pro, which I’ve used every day for 7 years. It needs to be charging half the time I use it, it’s starting to feel a bit slow. I think most people upgrading will have a model a few years old.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.