And actually NOT making people happy all the time is how you keep the gravy train going! So, even if the YouTuber doesn’t care much about one thing or another, you can BET they’re going to pick a side for that sweet sweet engagement!
Agreed! For Filipino audience there's a YouTuber trend called "Pinoy Baiting"
Essentially it's a white guy/girl from a rich country flying into the Philippines and doing typical activities that 84.1% of adults who make $5k/year or less do. They then give their feedback and often times their approval. Naturally the Filipinos watching it would be elated that a white person from a rich country loves doing things poor Pinoys do.
It makes them feel nice. It is so popular that our version of the IRS wants to tax em and our version of ICE wants to find and deport them.
Like say eat Filipino food like
balut that on the face of it is really disgusting even for locals.
It's all about the $$$...
How else can MKBHD afford his Tesla and other nice cars?
Back in 2015 I spoke to Huawei marketing about vloggers and review channels and he said that they look at metrics.
Such as number of
- subscribers
- total views of the whole channel
- views per video of the past 52 weeks
- up votes & downvotes
- comments both negative and positive
They also sample the video reviews of devices their rivals push to see if they deviate off script in a positive or negative way.
It's all quantitative. Some on-camera behaviors they used to do that is their signature may have slowly disappeared may be based on the YouTube algo or statistical report on when the user closed the video or not.