the appletv forums annoy me so much. Whatever thread you start it'll turn into a discussion as to how apple can make the appletv better. My question is (in the starting post) if apple will update the appletv software for all appletv users for free if they update the hardware along with the software????
It has been Apple's "policy" to continuously update hardware with software fixes. Whether they develop and make available new functionality typically depends: if there is no harm to them, if they do not lose sales on a newer piece of hardware, they will make the new features available to existing hardware owners. That assumes that the old hardware can run the new software.
Apple will update AppleTV for free as long as the hardware can support the update. If, for example, they were creating a new AppleTV for Macworld introduction -- IF -- that had, say, a Blu-ray disk in it, defeated copy protection and then encoded it to your AppleTV hard drive, then the software that performed those tasks would be useless to you.
Apple has, in recent history, focused on new features that enable users to spend more money with Apple. Their focus on ITMS-WiFi for the iPod and iPhone while neglecting obvious demands from consumers for cut and paste, etc., shows the focus of recent software "updates."
As a very happy AppleTV owner, I couldn't care less if they update it ever again. But if -- IF -- they have video online on-demand rentals in the works, you can be sure every AppleTV will have the opportunity to upgrade.
As I $aid before, $omething $eem$ to be driving Apple'$ update$. Wonder what it could be?
-- Mikie