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I think Apple should rebrand their computer line..
- Thread starter amazingdm
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Why would the want to rebrand their computer line if the name is already very well known throughout the world?
I don't think there are a "Great many" reasons.
Well isn't that kind of the point?
It's so well known it's got people that are totally against it no matter what. A name change, a new product, would bring all the original fans plus new ones. Basic marketing...
I think that you're forgetting that people also purchase based on name recognition. If they change their name they're going to have to work to build up the reputation of the new name. The Mac already has that reputation built up, why would they want to abandon that?
If you changed George W Bush's name, people who did not like him are not just going to start liking him because he would be a "new" man.
I do think they might change the convention a little. They won't lose "Mac" since it's their legacy and it's working for them... 25 years of a line of computers adhering to the namesake says more good about a computer company then bad...
if anything, they'll lose or rebrand iMacs because "i" is becoming synonymous with satellite, mobile devices. OSX is a powerful, capable operating system which runs a fully fledged personal computer experience, not an iPod.
It's getting to the point where I don't really love the idea of my MacPro running the same OS as an "i" device, even if it's an "i" device in name only.
My guess is that iMacs will evolve into a more "i" style version of a home computer... or be rebranded as some other variation of "Mac"
And MacPros will be rebranded as Lisa IIIs
if anything, they'll lose or rebrand iMacs because "i" is becoming synonymous with satellite, mobile devices. OSX is a powerful, capable operating system which runs a fully fledged personal computer experience, not an iPod.
It's getting to the point where I don't really love the idea of my MacPro running the same OS as an "i" device, even if it's an "i" device in name only.
My guess is that iMacs will evolve into a more "i" style version of a home computer... or be rebranded as some other variation of "Mac"
And MacPros will be rebranded as Lisa IIIs
Right now don't you think that the Apple name is bigger than the Mac name? It MUST be.
I'm an outsider in a way, a PC guy, that likes Apple products. Take my point of view for example, There IS a difference between the Apple brand and the Mac brand.
And on a superficial note, and I'm serious about it, "mac" and "macintosh" are ugly names. People DO think about things like that. It may be subconscious.
That's not the same. Why try and compare things to something else when it can't be compared.. to a person??
EXACTLY!!! At my school, we had a discussion... We were asked if we went to a foreign country (like Italy or Spain for example), would we go to a local coffee shop or would we go to a well-known coffee shop, like StarBucks? Most of my classes answers were "starbucks."
I can see the wisdom in saying that a new name could bring new people on board. There are many PC users who reflexively say they "hate macs" which presumably you could now reach with a new brand of computer (since its no longer a "mac").
The problem is that the experiment probably wouldn't be very successful at achieving that objective because the media and word of mouth would TRANSFER the brand equity of "Mac" to whatever the new name would be.
In other words, with people knowing its the same product just different name, they would not really think differently about it.
The problem is that the experiment probably wouldn't be very successful at achieving that objective because the media and word of mouth would TRANSFER the brand equity of "Mac" to whatever the new name would be.
In other words, with people knowing its the same product just different name, they would not really think differently about it.
Most of them "hate macs" because of the price-point. Knowing Apple, they will never produce a cheap computer, even under a different brand name.
Alright, let's take a look at this thought for a moment. I've met many people who say that they hate Macs, but also many people who say that they hate Apple. Does that mean that Apple should not only change the name of their computer line, but also change their company name?
Ah this is simple.
If they hate apple they MUST hate macs. If they hate macs that doesn't mean they hate Apples.
I have bought iPods for a long time, my first computer was an Apple in 1996... love my iPhone.. but I've never wanted a mac. But the more and more I'm into Apple the more I'm interested in their computers.
While we are on the topic of name changes, I think that Microsoft should rebrand their operating system. Windows has been around since 1985, so I think it is time for a change of branding. How about something like "MicrOS"?
While we are on the topic of name changes, I think that Microsoft should rebrand their operating system. Windows has been around since 1985, so I think it is time for a change of branding. How about something like "MicrOS"?
Don't rolleyes smiley.
They DID change the name. A lot. Windows is a perfect example of where name came into play.
Windows is essentially a second brand name (not a product name, which mac is).
Look at Windows Vista. Bad word of mouth made it hated. Windows 7 comes out, practically the same OS on the surface, and people LOVE it.
Would you please just stop before you embarrass yourself even more.
Mac sales are constantly on the rise, which you would see if you read the stories here and will see when Apple announce their end of quarter results today.
The people who are "against" the Mac are so because they don't like Apple. I've never met one PC user who hates Macs who owns an iPod or iPhone ... it's Apple they hate, period.
Of all the "haters" I speak to, it's not the Mac brand they dislike, some even acknowledge the role the Mac played in personal computing, it's the "overly cool" and "celebrity" Apple brand they detest.
I disagree with your Statement on Windows 7 it is based on Vista but like 100times smoother and better working it's not 100% because of the name but because it's working.
And it's difficult enough with so many Brand names already y should a well known company wanna change their name?
Thats exactly the point. The increase of Mac sales (~+30%) is so much above the industry (below 10%) right now. Apple would be totally stupid to change the name. It had to take so many years to reach this point.
haha I'm only "embarrassing myself" to YOU because YOU think I'm wrong. So I'm not exactly embarrassing "myself."
You are so wrong. So so wrong. About the people who hate mac hate apple thing. I have a lot of Apple products but no macs.. hmmm guess you're wrong.
iPods are different products than iPhones are different products than macs etc.