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I think Apple should rebrand their computer line..
- Thread starter amazingdm
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To add to discussion; They changed the name of the laptops, from Powerbook to Macbook Pro. This was specifically to have Mac in their name.
Now many of their brands run on "i" in their names. Ipod, Itunes, Ibook, Ipad, and so on...
It's a very powerful and prospectful thing to have such a significant brand. Apple has backslash. As has Google, Coca-Cola, Microsoft and any other major company.
In fact, if we look at the logo design of Coca-Cola, many people think that one of the reasons for Coca-Cola's success is due to them having never changed their logo design(unlike Pepsi, which has changed a lot).
When Coca-Cola came out in the late 19th century, the Coca-Cola font was basically the standard store font that everyone used. It was, what Arial is today as a font now on computers. But Coca-Cola never changed it. For over a 100 years it has remaind consistent.
Coca-Cola tried rebranding themselves a few years ago, and it had a catestrophic effect, as people were upset of them changing. It hurt their sales and revenue and they had to change it back.
There is a saying that bad publicity, is better than no publicity. When you are dealing with culture sized companies like Apple, and Coca-Cola that help define and influence pop culture and the era we live in, backslash and anti-Apple/Anti-any-other-big-company are sure to pop up.
Mac means a lot of thing now. It's associated with lots of thing. For millions of people it's a symbol of stylish computing, solid engineering, minimalistic design. for others it's a warning signal of pretentiousness, expenssive, elitistic userbase, problematic, arrogance, steve jobs. But even bad sides can sometimes be used as a sales term.
I don't think rebranding is the main thing here. I think it's more to communicate what they want to change. As a PC Gamer, I see that subject as one of the big ones, in any device that is a home computer.
Now many of their brands run on "i" in their names. Ipod, Itunes, Ibook, Ipad, and so on...
It's a very powerful and prospectful thing to have such a significant brand. Apple has backslash. As has Google, Coca-Cola, Microsoft and any other major company.
In fact, if we look at the logo design of Coca-Cola, many people think that one of the reasons for Coca-Cola's success is due to them having never changed their logo design(unlike Pepsi, which has changed a lot).
When Coca-Cola came out in the late 19th century, the Coca-Cola font was basically the standard store font that everyone used. It was, what Arial is today as a font now on computers. But Coca-Cola never changed it. For over a 100 years it has remaind consistent.
Coca-Cola tried rebranding themselves a few years ago, and it had a catestrophic effect, as people were upset of them changing. It hurt their sales and revenue and they had to change it back.
There is a saying that bad publicity, is better than no publicity. When you are dealing with culture sized companies like Apple, and Coca-Cola that help define and influence pop culture and the era we live in, backslash and anti-Apple/Anti-any-other-big-company are sure to pop up.
Mac means a lot of thing now. It's associated with lots of thing. For millions of people it's a symbol of stylish computing, solid engineering, minimalistic design. for others it's a warning signal of pretentiousness, expenssive, elitistic userbase, problematic, arrogance, steve jobs. But even bad sides can sometimes be used as a sales term.
I don't think rebranding is the main thing here. I think it's more to communicate what they want to change. As a PC Gamer, I see that subject as one of the big ones, in any device that is a home computer.