I asked this question and the poster seemed to indicate Puget Systems does not override BIOS defaults on air-cooled i9-9900k machines and set them for unrestricted thermal output:
#90
The manufacturer would have to go into the BIOS advanced power settings, disable the 95W TDP limit, set this to 250w, infinite, etc, then support that for all shipped systems, inc'l warranty and technical support.
There are manufacturers of specialized gaming systems that do this (plus overclock) for liquid-cooled machines, and they offer post-sales support. But so far I haven't seen any do this for i9-9900k air-cooled business-class machines.