Thank you, though most people here at MR, would disagree with my perspectives.
Ha! Speaking out against the hivemind always draws opposition. To many folks' credit, for all the blind Apple fanboys on this site, there's many that rightly call out Apple's crap when necessary and that is certainly appreciate.
Interesting topic, and one that I've been mulling for a little while - especially since the M2's computational performance increase was rather mundane.
Intel and AMD are locked in a battle for supremacy. The competition has been such that the PC buying consumer benefitted. Meanwhile Apple has lost some of the brain trust that created the M series. The M2's computational performance increase wasn't as much as people were hoping (though the M2's graphic power is). I think the M3 definitely has to hit it out of the park to remain on par with Intel and AMD. If we see apple lashing CPUs together, ala M1 Ultra, then we know that they're not keeping up.
I think Apple's approach to having incredibly efficient processors benefits them in the laptop realm, but what makes the M series great laptop processors hinders them for being great desktop processors. The M1 Ultra is evidenced by this, instead of having a desktop processor going head to head with intel, they lashed two M1 Maxs togethers. The Mini and iMac are no faster or more powerful then the MBPs.
I agree that, if the M3 does not show substantial gains, then some warning signs will begin to appear for Apple Silicon. I am just baffled at the raw performance of Intel 13th gen. I watched
a video showing synthetic benchmark results from the 13980HX (laptop CPU) and it the Intel score was more than double the M2 Max score. The reviewer also said (though did not show the numbers), that, yes, while the Windows laptop loses performance when unplugged, it would STILL be faster than the M2 Max in spite of that handicap. Insert disclaimer here about synthetic benchmarks not being indicative of real-work tasks; I'm just looking at the trends at large.
My thinking goes like this: Intel's highest end chip is over double the performance of the M2 Max. The Intel chip uses a comical amount of power. However, you could scale down that Intel chip wayyy down to a lower-level SKU and still be at the performance of the M2 Max. At that point, you'd likely be at a more reasonable power level. At the rate Intel is moving, will their "low-power" chips eventually be matching Apple's highest-end chips?
This whole discussion is not even discussing AMD's upcoming 7000 laptop chips which, by AMD's claims, are in the ballpark of Apple Silicon along with killer battery life. I'm stoked for those.
MacRumors did an article on them earlier this year.
It's going to be a wait-and-see approach. As mentioned, if M3 isn't a monumental leap forward, Apple may begin to sweat. AMD and Intel have been doing this for decades longer than Apple.