There would be no Apple Watch. It is a product without a reason.
There would be no Apple Music. People want to own music.
Siri would be relegated to Accessibility and downgraded in importance. It would never be mentioned as a feature.
Beats would never have been bought.
The iPhone line would have been expanded to all markets like the iPod. Market share would be over 60% as opposed to the 15% it has today.
The iPad line would also have been expanded to all markets, and at the same time, the line would be much more focused.
The App Store and iTunes would both have been completely overhauled. Prices would have been cut to compete with Amazon. Games enticing children into gambling addicts with in-app purchases would have been banned. Discoverability of apps would have been transformed. Developers would be much happier and more successful than they are today.
There would be 13" and 15" Retina MacBook Air models.
The iPhone would come in 64GB, 128GB and 256GB sizes. The iPad would offer a 1TB version.
iPad would gain its own branch of iOS called iPadOS. It would feature a flexible file system like the Mac. All iCloud services would be free and offer 1TB of storage.
iTunes Match would come to films and tv. All DVDs ripped would be accessible via streaming and downloadable from all devices. iBooks would be overhauled, syncing would happen properly, prices reduced, and audiobooks would be similarly synced via iCloud.
The iPad Pro would have still come in 13", but the bezels would be much reduced.
Battery life in all iOS devices would be at least 13 hours compared to 10 hours today.
There would have been no political or social activism by Apple or Jobs whatsoever.
The share price would be around $200.
Yep. If he was alive today, Steve would hate everything I hate, and make all my wishes come true.
For most of human existence, when people wanted a dead person to do something for them, they'd pray, and maybe burn some incense or light a candle. These days, they post on Internet forums. Both approaches are equally effective.
In Disney fandom (and within parts of the Disney organization), they still ask, "WWWD," (What Would Walt Do?). The man will be dead 50 years this coming December! Steve, during his years at Pixar and later as a Disney board member, was undoubtedly aware of this, and of the corporate paralysis that set in at the Walt Disney Company in the decades immediately following Walt's death. Walt kept his cancer a secret until the end, and took almost no steps to prepare his company for his demise. In that regard, Steve did
not do what Walt did.
Steve and Walt have probably become fast friends in the Afterlife, considering how much they have in common. I'd like to think they're having a good laugh, on a very regular basis. "Lord, what fools these mortals be!"
