This thread is exactly why these kinds of campaigns are needed so much in modern society.
We have people who enjoy the design but fear wearing it in case of being labelled or attacked.
These feelings and those prejudices are what groups of people feel and experience daily with no real option to escape it.
I, myself am heterosexual, but I do still have a variety of pride support clothes and items etc.
Rainbow laces for sports is common here, I also wear a hoodie with the rainbow, watch straps, etc. Partially because I like the design, but also because despite occasional comments or questions, it is important to show support against prejudice.