I wouldn't go as far as 'unusable'. The screen burn outs seem to come from those trying to use the iMac as a Mac Pro workstation and while the 6970m has earned a reputation as a lemon the 6770m has held up. I've been very impressed with my 21.5" 2011 and while I do wish I had USB-3 I think the user upgradable ram was far more valuable.
I have a fully maxed out iMac and I use it for xcode and software development.
In what way am I trying to use the iMac for a purpose in which it is not intended to be used?
Are you suggesting that Apple only sells i7 iMacs believing that people want the i7 for better facebook and instagram performance?
lol
It does not matter what people are using their iMacs for. Under no circumstances should you be able to cause physical damage to the screen or any other component based on what apps you run on the Mac. Apps, I will point out, which are even available on Apple's own Mac App Store and that are created by Apple themselves in the case of xcode.
If the retention problem is in fact caused by the machine overheating, then what the user does in software space is irrelevant. The fault is 100% with Apple and their failed air flow and heat dispersion designs, all in a vein attempt to produce the thinnest devices on the market.