That's why preorders and presigning for shipments were created.
True. This time I just decided too late in the game that i wanted the Apple TV. I usually do preorder for new items. I put an order in this time on 9/25 with a ship date of 10/19, so right now i am basically just trying to get one sooner. If i don't, its no big deal, it just would be nice. That, and I never would have guessed that it would be this popular at launch. In the beginning of preorders i figured i would be able to walk into the store on the evening of launch day and get one. Guess i was wrong