Apple pays Intel a hefty $250 USD per core-m3 processor that has A9X level performance. It costs Apple ~$40 to make an A9X processor. R&D included. You see, Apple invests certain amount of money to design an Axx chip. Then, the more they can produce those, the less is the cost per chip. Putting an ARM to Mac is a no brainer, any Excel sheet that Tim Cook runs will show it.
A person who buys Macbook (or even Air) doesn't care too much about performance. If their Office, Facebook and Twitter works... they really wont care less if it runs on Intel or ARM.
The more problematic area are the iMac and Pro users. But you know what, they can have their Intel's. If there's a Mac software made for ARM only, it can be emulated.. a desktop chip is powerful enough to run normal ARM software. And those who need specialized Intel software for power use, wont's buy a Macbook anyway. If Apple takes the ARM route, it's not that difficult to have Office and some other key apps to be compiled for both, Intel and ARM, natively.
But, I think, macOS 10.12 is not mature yet for this transition. Perhaps next, macOS 10.13 with new filesystem and third revision of Metal will open the doors for ARM & Intel side by side life.
PS. AMD has a technology to put ARM & x86 chip on the same motherboard... even on the same SoC. Who knows what AMD & Apple are "Cook"ing together... custom Zen with Apple ARM?