I remember the transition from PPC to Intel, and it seemed like overnight people started clamoring for Macs because it would now run Windows and many builds of Linux. The Macintosh marketshare would not be as healthy as it is today, (regardless of the iPhone halo affect), if they stayed on the PPC or moved to the Ax processor.
I was one of them. Additionally, if i don't like OS X, i still have nice hardware to run something else on. THAT, is a massive selling point to potential PC switchers who are on the edge. They have the comfort of being able to run Windows on it if they don't like it.
Switch to ARM, and the options go away.