Apparently to the uninformed, anything with a touchscreen is an iPad killer.
I don't kno if this device will find a market. I do know it is not aiming at the same market the iPad is. They have several details to work out. The screen needs to be anti-glare, for one. Their 360 degree seat-belt hinge may be durable, but it'll get dirty fast and quickly detract from any grace the product delivers when new. It'll also need to perform as reliably as a textbook. It should work while being charged. It should never crash, for any reason. No student has every needed an extended warranty for their textbooks, or had to send one in for repair. THAT will be their biggest technical challenge.