The iPad Mini is not primarily targeted at general consumers.
There seem to be two new iPads that are rumored to be launching imminently. Recent rumors heavily suggest that one of them will be the fourth generation iPad Air, that adopts a design very similar to the first and second generation 11" iPad Pros, but with TouchID embedded into the power button in place of FaceID and the TrueDepth camera system. Rumors are scant on what the other one could be. Rumors of an 8.9" iPad mini that effectively uses the same physical dimensions of the current iPad mini, but adopts the same design and systems as the current iPad Pros are out there, but they all seem to peg for a 2021 launch. I'd guess that Apple is not updating the iPad Pros so soon after doing so as they've never done that with an iPad Pro before. So, that leaves an iPad mini launch or an Eighth Generation "iPad".
What do you think is coming? Do you think an iPad mini update is incoming in September?
I think Apple would have had me with the new Air if they had begun taking orders for it yesterday. The vague “available in October” gives me time to think, and I’m pretty sure I’m going to wait for the refreshed Mini next year. Not sure why it couldn’t have been announced alongside the Air, but maybe they had too many products already this Fall. It’s okay. My Mini 5 works perfectly, so I’m going to hang onto it until the Mini 6 launches. I guarantee that I’d regret it if I didn’t wait for that redesigned Mini. I’m already impressed with the Air. I’m prepared to be doubly impressed by the next Mini.
Although Apple sells the Mini to general consumers, the target are the vertical markets... doctors, nurses, warehouse workers, restaurants, POS terminals, pilots, etc. This is why the pricing of the Mini is not consistent with the rest of the iPad lineup, why the Mini is on a slower update cycle, the chassis experiences little change, and continues to have the highest ppi screens by far of any iPad.Who is it targeted for, if not general consumers?
Now having seen the new Air unveiled (with no iPad mini update), I can see the appeal; though they bumped the price up by $100 and narrowed the gap between it at the 11" Pro. I'm sort of in the market for one of those two, and the lines are admittedly blurred; but I don't know if it's enough to sway me in the Air's direction. I'm glad they helped narrow the gap between the two speaker systems; watching video in landscape mode on any other full-size iPad (where the stereo speakers are only on one side of the iPad) is not a great experience. It's tolerable on something small like an iPad mini. But it really isn't on anything larger. I guess I'd need to see a performance comparison that compares A12Z to A14.
I think Apple would have had me with the new Air if they had begun taking orders for it yesterday. The vague “available in October” gives me time to think, and I’m pretty sure I’m going to wait for the refreshed Mini next year. Not sure why it couldn’t have been announced alongside the Air, but maybe they had too many products already this Fall. It’s okay. My Mini 5 works perfectly, so I’m going to hang onto it until the Mini 6 launches. I guarantee that I’d regret it if I didn’t wait for that redesigned Mini. I’m already impressed with the Air. I’m prepared to be doubly impressed by the next Mini.
Although Apple sells the Mini to general consumers, the target are the vertical markets... doctors, nurses, warehouse workers, restaurants, POS terminals, pilots, etc. This is why the pricing of the Mini is not consistent with the rest of the iPad lineup, why the Mini is on a slower update cycle, the chassis experiences little change, and continues to have the highest ppi screens by far of any iPad.
These markets aren't interested in quad speakers, pro-motion display, FaceID, and the other features found on the mid-to-high end consumer iPads.