Some of the responses in favor of Microsoft's actions seem odd.
1- Mr. Troll buys an iPad, then decides to go have some fun with his new toy by demonstrating it in front of a Microsoft Store.
2- After an indeterminate period, a Microsoft Store Employee chases him away from near the front of the store.
I feel that MS made the bigger mistake. Mr. Troll would have best been ignored. His video would have been totally obscure.
Instead of letting Mr. Troll make a fool of himself, MS decided to take over for him and make a fool of themselves!
"Right or Wrong"....was this staged by Mr. Troll in order to provoke MS? Or was he just being inconsiderate towards MS? Probably staged. But it doesn't matter. Either way, nobody would have paid attention to his video if MS didn't take the bait!
Apple has no control over the actions of its customers.
Microsoft
DOES have control over the actions of their employees and representatives.
The greater fault here is with Microsoft. Another PR disaster!
Unless Apple paid Mr. Troll to go shake things up, they're totally in the clear as are any unrelated Apple fans.
Have Fun,
And no gratuitously annoying the poor Microsoft Redshirts
MORE THAN NECESSARY, OK?
Keri
PS. Someone stated that Microsoft is a company that actually creates new things. Maybe it's just me but I can't think of anything they've made that is "new".... only copied, stolen or bought from someone else.