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My approach is based on the amount of time spent doing particular tasks on the device and their natural colour .:.
  • Black = watching lots of movies
  • White = surfing the web, reading books/magazines/lecture notes etc

The reasoning:
  • The black bezels blend into the black horizontal bars of the movie
  • The white bezels blend into the 'page' of what you're reading


I’m curious if there are any optical illusions that occur based on our perceptions of white and black borders? i.e. white walls used in interior design typically reflect more light and hence can make a smaller space seem larger than it actually it. Overall, having the screen "blend" into the border is important to creating the illusion of a 'borderless/seamless' design, or it is at least for me :D

There are probably psychological aspects you could consider with regards to how we perceive colours. From memory, black is apparently a 'premium' and 'luxury' look however it could be totally subjective and lastly, the cleanliness/fingerprints left on a particular colour. (I’ve seen some really old white plastic that has discoloured over a really long time)
 
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Marketing....lol...anyway apple don t care.

Depends on what each one likes and nothing else....black..white ..brown ..green ...yellow ..it s a IPAD a fantastic IPAD!
 
I switched to black bezel when I got my iPhone 7 Plus, having had a gold/white iPhone 5s and 6 Plus. But I've got to say, I don't like it. I had an original iPad Air in black as well, and I got rid of that in favour of a white iPad mini. People say that black bezels are better for media consumption, but I think black phones look older and more worn due to their ability to show lint and scratches better than white phones/devices.
 
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