With the Re-design and Face ID implementation alone is going to draw the consumer. When they see physical changes, in their mind, they see this as a ‘new’ device. It’s the same euphoria when the iPhone X launched, with a redesign comes the attraction to the consumer that it must be a new device because of the form factor changes, aside from anything else. Its Amazing that the smallest physical tweaks to a product like an iPad after all these years have those heavily excited over rounded corners. To me, the real pleasure will be using Face ID and allowing for display by eliminating the thicker bezels.