The 7 matte black was my favorite ever. I am typically a classic white/silver fan with a few gold iPhones/watches but that matte was sleek! I passed it down to my wife when I got the X and it pained me to trade in the 7 plus to get her 11pro.Aside from how easily it scratched, it was my second favorite ever. The blue 5c was my first. 5c was also my first iPhone. I still have both my 5c and Jet Black 7 Plus.