Meaning zero R&D cost to Apple and still charging the premium price tag for iPhones with of the shelf years old technology = greediness of a criminal kind.
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iPhone 15 vs. iPhone 16 Buyer's Guide: 30+ Upgrades Compared
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Instead of spouting generalities and telling me to look things up myself, point to a single speed comparison that supports your view. The only speed test Apple has lost are recent ones in which a just-introduced phone (e.g. the latest Samsung Galaxy) was compared to the last generation iPhone.
You're the one asserting that there are lots of phones faster than iPhone - it's your responsibility to give an example to support your opinion.
Again, please be more specific instead of making generic "Competition is giving you far better...for the price" statements that don't mean anything. AFAIK, Apple's iPhone Pro offering - which is their best selling phone series - is on par in price with its competition. If you look at an equivalent Samsung Galaxy phone, it's about the same price +/- hundred dollars.
With respect to "off the shelf parts available to anyone" - while that is generically true, not every competitor is willing to pay the price for the parts Apple orders, because they want to keep their phones' price down. E.g. the speed of the built-in storage is often faster in iPhones than competitors. With respect to RAM - typically everyone uses the same/similar parts and, yes, Android phones tend to have more RAM. But that's because they need it - Apple's iOS is far less resource hungry *and* doesn't come with pre-installed bloatware that consumes RAM resources.
I wonder too why you keep buying Apple stuff - you make it pretty clear that, in your mind at least, Android phones provide much better value.
Again, I don't agree that you can get substantially the same phone on the Android side for substantially less money. Quite the contrary once you consider resale/trade-in value: an iPhone has substantially better resale value than any Android phone. On top of that, it's much easier to get an iPhone serviced due to the many Apple Stores. Lastly, iPhones are supported longer than most/all? Android phones with OS updates.
BTW, saying iMessage is *worthless* in Europe is also an almost troll-like exaggeration. Just because most people use WhatsApp doesn't make a built-in messaging feature useless - I'm sure there are lots of folks, especially older ones, who still use SMS and, by extension, iMessage.
Yellow and Purple?!? Is that a new rumor or an old rumor that hasn’t been updated?
Seeing how much Google has done with Pixel this year, I really hope Apple loses a huge chunk of market shares to Pixel.
It's the only way to force Apple off its laurels and to start upping value/$ for iPhone.
An old rumor, I think. I haven't heard any rumors of yellow and purple as colors for iPhone 16. All I've heard has been black, white, blue, teal green, and pale pink, aka "bathroom colors" (complemented by the new brown color for the Pro).
I had an HTC incredible many moons ago. It was a fantastic phone, especially for the time.
To be honest, I’m too invested in the Apple ecosystem at this point. The systemic nature of sharing stuff across my laptop, watch, and phone has me pretty much locked in.
And being in my 50’s, a certain degree of inertia has kicked in. I’m sure there are other handsets that have better specs and may offer a better solution. And 10 years ago I probably would have been willing to make some changes. But for now, I’ll stick with what I know.
Im not saying it’s absolutely better than anything anyone else is offering, I’m just saying it’s probably the best place for me right now. And I’m OK with that.
It’s so robust it’s too advanced to take a photo, so we get a second action button just for that!
Back in the days of DEC PDP-11 and Vax mini computers, I could mange the Vax VMS OS, the three PDP-11 operating systems, Windows and Apple OS. Now past age 79, I am solely on Apple because all my equipment works with the Apple family of equipment. I see no need for me try and operate other brands as I am pleased with what I use and my brain power is much lower now and lacks the ability to support many operating systems.
I migrated to the "M" processors when they became available and still use my 14" M1 MAX MacBook Pro with 64GB ram and 4TB SSD along with my M1 Ultra Studio with 128GTB RAM and 8TB SSD. I upgraded my Intel Mac mini to the M2 Pro with 32GB and 2TB SSD and my 11 iPad is now the M4 with 2TB SSD. I have an Ultra watch.
At the official release of the iPhone 16 Pro Max specifications, I will compare (using Apple's comparison software) my current iPhone 14 Pro Max to the iPhone 15 Pro Max and the new one. There will need to be somer mind boggling changes to convince me to drop close to $2,000 (max memory, Apple Care + and state sales tax) for the new model as I pay cash. The two or three differences between the 14 and 15 were not an enticement. My wife gets my prior iPhone. And hers percolates to a family member.
I migrated to the "M" processors when they became available and still use my 14" M1 MAX MacBook Pro with 64GB ram and 4TB SSD along with my M1 Ultra Studio with 128GTB RAM and 8TB SSD. I upgraded my Intel Mac mini to the M2 Pro with 32GB and 2TB SSD and my 11 iPad is now the M4 with 2TB SSD. I have an Ultra watch.
At the official release of the iPhone 16 Pro Max specifications, I will compare (using Apple's comparison software) my current iPhone 14 Pro Max to the iPhone 15 Pro Max and the new one. There will need to be somer mind boggling changes to convince me to drop close to $2,000 (max memory, Apple Care + and state sales tax) for the new model as I pay cash. The two or three differences between the 14 and 15 were not an enticement. My wife gets my prior iPhone. And hers percolates to a family member.
If I had a dollar for every time a sentiment such as the above was posted, I would be more than very comfortable.
It hasn’t happened yet and not likely to happen.
Exactly.
The iPhone is overpriced for what’s offered now.
They say it’s the eco system.
But I can buy an iPhone 13 brand new for $400 and have access to the eco system.
I can buy a $200 iPad and have access to iOS 18….
Android has come ALONGWAY.
Apple has stagnated and gotten complacent. And I’ve been saying that for a few years now.
Ten years ago I would have never thought I would say this.
But Apple, you’re getting boring.
I was exactly like you. Having the latest and greatest.
But I have had this iPhone 14PM since launch.
And before that an iPhone 13PM.
The 15PM is the first iPhone I don’t go out and buy.
There was absolutely ZERO incentive to upgrade.
I fear Apple will AGAIN give me zero reason to upgrade.
Apple Vision Pro was a wake up call for Apple.
FineWoven was a wake up call for Apple.
Now they have 3 generations of top of the line MacBook pros, iMacs, iPads, and Mac mini that literally won’t be able to use AI features.
And people spent ALOT OF MONEY on this stuff that’s now instantly obsolete.
I don’t think this next quarter will be good for Apple. I don’t think this next will help.
Just for comparison, OnePlus 12 512 GB/16 GB RAM costs lesser than the base model iPhone 15 128 GB in my country. The display size, memory, storage, camera array, superior wireless charging…..to name a few.
People said Apple Pay was a wake up call for apple and here we are today. Since you commented on two products, here are my thoughts. AVP I’m not sure about but we will see. Fine woven, hey I like my fine woven case.
As far as the AI features not clear in my mind what type of hardware is really needed to run AI. No doubt apple putting its weight behind it will push AI further into the limelight.
As far as the earnings, we will see.before I upgraded to the 15PM I used a 4 year old phone that lacked many features. Eventually I upgraded. Eventually everyone will upgrade.
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Agreed.
Lower Price is a funny guy. He’s always invited to the events but rarely ever shows up. Not sure what his deal is. Everyone is eager to see him.
The 600,000 people who bought iPhones today disagree with you. As will the 600,000 people who will be purchasing iPhones every day of the year going forward.
A good number of those people purchase out of habit without thinking and others buy the same way many buy luxury cars - brand prestige. I’ve been all Apple for a long time. But, given the price of the company’s devices, anyone paying attention is likely to wonder about the value proposition these days.
Seriously? A good number buy without thinking? Or buy for brand prestige? And that's a large chunk of those 600,000 people who buy an iPhone everyday? That made me giggle. That's nice conjecture!
We're not talking about people that are 20 years old who are into status to impress their young friends. Or people who are stupid and automatically fork over $1,000+ for a phone because they're too lazy to think.
The overwhelming majority of the above 600,0000 people who purchase an iPhone every day of the year are people already in the Apple ecosystem with Apple desktop and laptop computers and want an outstanding mobile phone that seamlessly integrates with their computers and productivity software. And with that offer outstanding value.
They are part of the 1 Billion+ active Apple customers owning both Apple computers and iPhones. iPhones are tools, not status symbols like Ferraris and Porsches. Or purchased without thinking - that's silly.
1. Its not worth upgrading
After over a year of rumors, the iPhone 16 and iPhone 16 Plus are set to launch next month. There are now 20 changes and improvements expected to be offered by the new standard models, so here's everything we're expecting.
All of the changes the iPhone 16 models are expected to feature compared to their direct forerunners are listed below, using information from a wide range of reliable sources that we have previously covered here on MacRumors. We will continue to update this article as more rumors emerge prior to Apple's "It's glowtime" event on Monday, September 9.
This guide focuses on the iPhone 15 and iPhone 16, but to learn about how we are expecting the iPhone 16 Pro to improve on the iPhone 15 Pro, see our other comparison article.
Design
The iPhone 16 and iPhone 16 Plus are expected to largely carry over the design of their predecessors, meaning that they will have the same dimensions. The most noticeable alteration that will denote the new models is said to be a vertical rear camera arrangement to facilitate spatial video capture, but the removal of the mute switch in favor of the Action button introduced on last year's Pro models.
iPhone 15 iPhone 16 Diagonally arranged rear camera array Vertically arranged rear camera array Ring/Silent switch Action Button Thermal design with copper heatsink New thermal design with graphene heatsink iPhone 15: 171g weight
iPhone 15 Plus: 201g weightiPhone 16: 173g weight (+1%)
iPhone 16 Plus: 203g weight (+1%)
Cameras
The iPhone 16 models are slated to receive a small number of camera enhancements, such as an improved ultra wide camera, macro photography support, and a dedicated hardware button for photography and videography on the side of the device.
iPhone 15 iPhone 16 Capacitive "Capture Button" with force-sensitive half-press and sliding gestures to trigger photography and videography features Ultra wide camera with f/2.4 aperture Ultra wide camera with f/2.2 aperture for improved-low light performance Macro photography support Spatial video capture
Chip, Memory, and Connectivity
The iPhone 16 models are rumored to benefit from a moderate improvement in processing power thanks to an all-new A18 chip with a more powerful Neural Engine to support exclusive generative AI capabilities. We are also expecting an 33% more memory and Wi-Fi 6E support.
iPhone 15 iPhone 16 A16 Bionic chip (TSMC's "N4P" enhanced 5nm process) A18 chip (TSMC's "N3E" enhanced 3nm process) 16-core Neural Engine Enhanced Neural Engine with "significantly" more cores to support Apple Intelligence 6GB memory 8GB memory (+33%) Wi-Fi 6 connectivity Wi-Fi 6E connectivity
Batteries and Charging
The iPhone 16 models could receive some major improvements in battery technology and charging, sporting denser batteries and faster charging capabilities. It is worth noting that the iPhone 16 Plus is rumored to feature a smaller battery than its predecessor, but it is not clear how this will affect actual battery life.
iPhone 15 iPhone 16 Single-layer battery technology Stacked battery technology for increased energy density and prolonged lifespan iPhone 15: 3,349 mAh battery
iPhone 15 Plus: 4,383 mAh batteryiPhone 16: 3,561 mAh battery (+6%)
iPhone 16 Plus: 4,006 mAh battery (-9%)Up to 27W wired charging Up to 40W wired charging (48% faster) 15W charging via MagSafe 20W charging via MagSafe (33% faster)
Other Features and Changes
Support for Apple Intelligence is expected to be one of the iPhone 16's most important features, bringing the new array of AI tools to Apple's standard line of iPhones for the first time.
iPhone 15 iPhone 16 Apple Intelligence support Microphone Upgraded microphone with improved signal-to-noise ratio and water resistance, designed to support new AI features More efficient OLED display with brighter micro-lens technology Available in Blue, Pink, Green, Yellow, and Black Available in Blue, Pink, Green, Yellow, Black, White, and Purple
Release Date
The iPhone 16 and iPhone 16 Plus are expected to be announced at Apple's "It's glowtime" event on Monday, September 9. Pre-orders are likely to open on Friday, September 13, with launch following one week later on Friday, September 20. For more information about the iPhone 16 Pro models, see our comprehensive roundup.
Will It Be Worth Upgrading?
The iPhone 15 was a significant upgrade over 2023's iPhone 14, introducing a new design with a the Dynamic Island, a 48-megapixel camera, a USB-C port, and more. The iPhone 16's upgrades will likely not be as substantial as those offered by its predecessor. As a result, most iPhone 15 users will have little reason to upgrade, but Apple Intelligence and the new Action and Capture buttons are likely to be among the main motivations to get the latest device.
Article Link: iPhone 15 vs. iPhone 16: 20 Rumored Upgrades Compared
2. For me there’s no reason big enough to justify reducing battery size, why reduce the 15 plus battery. It should get bigger. Come on Apple
I think people would be amazed just how many people out there have current iPhones or iPhones from the last couple of years and use very little of the features on them that make them unique from older phones. I know more than a handful of people who still use the passcode to open their iPhone because they ‘haven’t been bothered to set up FaceID’ for example. They take basic pictures without ever playing with the settings, have no clue about automations, shortcuts, notes, calendar and have Siri deactivated. I know so many people who have contracts and just upgrade to the then current iPhone based on whether they can afford it, without knowing anything about the specs at all.
We as posters here see things differently as we actively discuss and learn about our iPhones, I’d dare to say the vast majority of iPhone users worldwide are still basic users.
We as posters here see things differently as we actively discuss and learn about our iPhones, I’d dare to say the vast majority of iPhone users worldwide are still basic users.
For 14 straight quarters apples market share has dropped.
For Tim Cook this should be a very upsetting trend.
People are keeping their phones longer.
People are getting vocal about apples boring upgrade cycle.
Extremely vocal.
Perhaps the decrease in market share reflects that the sky high prices are beyond the purchasing power of more and more folks.
Changing a button just does not usually trigger an instant urge to spend nearly $2,000 if a new iPhone Pro Max is to be bought outright like I do for cash.
Changing a button just does not usually trigger an instant urge to spend nearly $2,000 if a new iPhone Pro Max is to be bought outright like I do for cash.
I believe it's seven quarters. The Chinese government, starting last year, has been discouraging/banning iPhone purchases, especially for government use. That amounted to a large drop in sales of Apple iPhones in China. 20% of Apple's overall revenue comes from China.
It's not totally clear what's driving that. But most analysts believe it's a mix of the Chinese government strongly encouraging sales going to Chinese companies, and, Apple diversifying it's iPhone and other product manufacturing to other countries so as to be less dependent on China.
I suspect some kind of negotiations are underway to deal with that issue.
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