Now I know how this is how businesses work, they add features that people want to see but with apple they add old features that every other phone/laptop/tablet has already had for the last 3 years and then charges you up the arse for it and these aren't "revolutionary" or "magical" features and neither are they features that couldn't have been added the the previous years device
I agree with mislabeling them as "magical" and "revolutionary" but I wouldn't agree that there is a tablet out that compares to the iPad and I personally don't want any other phone than my iPhone, I don't think any other holds a candle to it. My MacBook has outperformed my expectations.
That being said, yeah Apple's technology is somewhat outdated but they put it in devices and they work extremely well , are reliable, and fairly fool proof. Apple posts the tech specs and if you don't like what's inside there is no reason to buy it. I love my iPad and I'll love the new iPhone as I did my old one. When the new one comes out, I'll keep loving it. Although I like to skip generations because I feel like I get more out of it