Have a good friend a S9 and we lay them side to side, with my X to look at the screens, and I see little difference except for some differences in color temp. It is a non issue to me as there is no way I am leave iOS. My friend is returning her S9 today and we are going to the Aplle store to buy her an X.
Just can’t see how the S9 is that superior to the X but I am prejudiced.
The S9 sucks. S9+ different story.
If you're spending $600 USD + on a phone, you better have the best specs you can get on Android. The S8 is just a better value version of the S9, especially since the S9/S9+ had a litany of display issues not functioning. Apple had the iPhone X screen freeze issue too. Samsung chose to fracture its end users based off two major specs: RAM and cameras. The S8 and S8+ had identical RAM, cameras, and other specs.
I just cannot help but feel the S9 is a ripoff, at least in my opinion.
Chances are your friend wouldn't be returning a phone if they purchased the Pixel 2/2 XL or a OnePlus 6. Samsung is the first place people look to for Android. Rightfully so since it's the biggest Android OEM. However, it's you either like it or hate it. Samsung gives you a blend of hardware and software features. However, their software support is piss poor. The best approach is the Pixel brand. If you want a budget experience, Android One is the other way to go.
I think you can get good value out of a $270 Nokia 6.1 which is about the same premise as the iPhone 7+ or 8+. 1080p LCD display, 4k camera recording, strong build quality, 3gb RAM, clean software, timely updates, etc.
The difference between those flagship iPhones and the 6.1 are camera performance, processor performance, dual camera modules, water resistance, a more premium design and feel, software update timelines, and Apple's customer service.
You get what you pay for with both devices.