You don't become the richest company in the world without overcharging for a few things.
Apple likely sells the majority of its base Macbook Pro models in bulk to businesses who will just automatically go for the lowest spec due to volume. An 8gb RAM chip costs $25 on crucial and factoring in the soldering requirements we will say $30 for 8gb of unified. By stripping out 8gb of RAM from the base model Apple is saving a lot of money on parts-per-unit. Its the same reason the base models all have a single 256gb SSD instead of twin 128gbs: they take up half the space in warehouses which means they can order twice as much for inventory.
At the same time Apple know that the sort of dedicated customers who buy a Macbook Pro for individual use will happily pony up the extra $200 for more memory because they need it. I'm not sure I'd go quite as far as calling it exploitation but, well people are obviously happy to swallow a 600% markup on a memory upgrade so more fool them I guess?
I recall a time my Macbook had clever levers inside so I could do the job myself but either the public or Apple's clever marketing has spoken and unified memory (which does have advantages) is here to stay.
Apple likely sells the majority of its base Macbook Pro models in bulk to businesses who will just automatically go for the lowest spec due to volume. An 8gb RAM chip costs $25 on crucial and factoring in the soldering requirements we will say $30 for 8gb of unified. By stripping out 8gb of RAM from the base model Apple is saving a lot of money on parts-per-unit. Its the same reason the base models all have a single 256gb SSD instead of twin 128gbs: they take up half the space in warehouses which means they can order twice as much for inventory.
At the same time Apple know that the sort of dedicated customers who buy a Macbook Pro for individual use will happily pony up the extra $200 for more memory because they need it. I'm not sure I'd go quite as far as calling it exploitation but, well people are obviously happy to swallow a 600% markup on a memory upgrade so more fool them I guess?
I recall a time my Macbook had clever levers inside so I could do the job myself but either the public or Apple's clever marketing has spoken and unified memory (which does have advantages) is here to stay.