Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Yep, Apple is done models for good...that seems certain now. šŸ™

From a marketing point it makes seems sense, I guess, always increasing the model numeral by 1 suggesting a great step forward. Pretty much all of Apples competitors do that for their anual product updates.

Coincidently, there was just an article about this at The Verge...

The iPhone 13 is a pitch-perfect iPhone 12S by Jon Porter

I find it unfortnate since the were always my favorite models with their proven/refined design. Looks like my Xs has to stick around for a while or Iā€˜ll just get the 13 aka ā€ž12sā€œ
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.