When I was a junior level designer I often jumped on the bandwagon that Android and Microsoft were becoming the design leaders and Apple was playing it safe. After a few years, I realized this was overhyped. Apple has this sort of reserved discipline where it doesn't get carried away with trends.
Google has brilliant designers, but they miss the mark a lot because the take so many bets and impose it on the user. Material design sounds good in theory, and in some cases is a more technically precise design language, but in reality it's very clinical and the design precision doesn't carry out to actual user benefit in the real world.
Apple does make some very poor design decisions recently, namely iOS7, the music app, etc. but in general their work stands the test of time. It sounds incredibly ridiculous, but their products have this wit and charm that just make things a delight to use. Their stuff feels more like something made for ordinary people and not tech nerds.
Technology is all about the latest, flashiest thing. Design is more disciplined than that. You have to serve millions of people, and your brand and usability has to be on point year after year. You have to avoid being prettiest girl in high school who becomes a nobody in college.
Google has brilliant designers, but they miss the mark a lot because the take so many bets and impose it on the user. Material design sounds good in theory, and in some cases is a more technically precise design language, but in reality it's very clinical and the design precision doesn't carry out to actual user benefit in the real world.
Apple does make some very poor design decisions recently, namely iOS7, the music app, etc. but in general their work stands the test of time. It sounds incredibly ridiculous, but their products have this wit and charm that just make things a delight to use. Their stuff feels more like something made for ordinary people and not tech nerds.
Technology is all about the latest, flashiest thing. Design is more disciplined than that. You have to serve millions of people, and your brand and usability has to be on point year after year. You have to avoid being prettiest girl in high school who becomes a nobody in college.
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