I do not know anything about chip manufacturing, so please apologize if this question is silly... How important are the clocks? I got the impression that the thermals (or performance pro watt) is where AS excels, given that iPad Pros have no active cooling at all.
Higher clocks = better performance. At the same time, higher clocks means higher power usage. The advantage of Apple CPUs is that they can do more work per clock, and therefore can provide good performance at lower clocks and lower power draw. Right now, a mobile Apple CPU running at 2.7 ghz offers similar performance to a 4.5+ ghz Intel CPU (in general-purpose workloads). But Apple needs to do better than that to justify this transition. Getting higher clocks is an obvious way to do it, especially since they can afford slightly higher power consumption on desktop.
Higher clocks, or more cores, or both? As long as you can get enough airflow ?
More cores at similar clocks.
I always wondered that the Intel clocks actually seemed to shrink. My 13" early 2015 MBP has 2,9 GHz, current 13" MBPs have 1,4 (8th gen) or 2,0 (10th gen) without turbo. One of the reasons my machine is still competitive, to a certain degree? BTW, nothing compares to my iPad Pro (1st gen) concerning snappiness.
It’s because the advertised clocks are not much more than marketing. What is important is the actual running clock. Intel has been tweaking the number of cores and the clock range to get more out of their aging architecture. Lowering the base clock while increasing the boost clock is a good way to make a CPU that consumes less energy in sustained multi-core workloads but can still provide bursts of performance for snappiness. But it is not making it easier for the consumers. Which is why I like how Apple is not abusing the turbo clock ranges and instead leverages great energy efficiency and big little architecture to combine power savings and good performance.