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Well i for one won't be paying the prices Apple is asking for the latest iPhones, being in my 40's I'm alot more sensible with my money currently have a SE for Work, Nokia 7 Plus & a iPad 2018 all of which falls well under the price of the XS.

I've no doubt some people mainly the young who cant afford it, will put themselves into debt just for the sake of having the latest & greatest, even the price of contracts with the latest XS & XS Max are silly in the UK.
You make a good point. I look at it as, I will spend $650 on this phone over the course of the next year. Do I feel that is a good use of $650? I have reduced a lot of my other expenses so as to be able to save more each year (for a 'rainy day' and separately for retirement).

Yes, the $650 would probably certainly :) be better invested so as to make up to $35 (5.3%, probably far less) over the course of the next year if the stock market doesn't crash like we are reading is likely to happen any time now.

Then, of course the entire $650 (and more) would be lost, vanished into the black hole that is Wall Street and the world's banking systems. In any case, I allow myself some luxuries. I think we have to, or what is the point?

Also, based on how inflation has increased from 2016 to 2018 (from 1.26% to 2.23%, that's a 76.98% increase in one and one-half years of the 'Great' and Most-Stable-non-Genius Orange Trumplet and he's only just started the Trade Wars!). The earnings on $650 in one year won't even keep the $650 at the same buying value. The money will actually dwindle (in purchasing power, and therefore true value) while numerically remaining 'the same.' Sure, what goes down will come up again—someday.
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I can’t disagree with what you’ve said here as I have no clue about processors etc. I was just talking about features at a consumer level and it feels only now are we seeing Apple match Android for giving us better choice.

I upgraded to an iPhone 8 last night so I’m looking forward to testing out a faster and more powerful version of my 6S. OLED and the A12 is at least two years away for me but I doubt i’ll struggle lol.
Good for you! :)Well, I'll just say that I have the X, and the processor and graphics are the exact same as the 8, with the exception of the 3D/Face ID system. The phone is QUITE powerful! And this iOS 12 update has made it ZOOM! I upgraded the software last night and the phone feels significantly faster. I think you'll be very happy with the 8 for at least 2 years. When you get yours, if it is not on 12 out of the box, upgrade it. This is a really smart move on Apple's part—increasing the performance of the software on the same and older systems. Finally.
 
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Good for you! :)Well, I'll just say that I have the X, and the processor and graphics are the exact same as the 8, with the exception of the 3D/Face ID system. The phone is QUITE powerful! And this iOS 12 update has made it ZOOM! I upgraded the software last night and the phone feels significantly faster. I think you'll be very happy with the 8 for at least 2 years. When you get yours, if it is not on 12 out of the box, upgrade it. This is a really smart move on Apple's part—increasing the performance of the software on the same and older systems. Finally.
Oh i’ll definitely upgrade the OS. It’s made my 2 year old 6S feel brand new
 
I used to keep $500+ phones for 2 years (on a 2 year plan).

If phones have matured to the point where I keep a $1000 phone for 3-4 years, just like laptops and DSLR/mirrorless cameras, then what’s the difference? The difference isn’t in terms of cost. The difference is getting that “new phone!” feeling less often.
 
And at these same price points? I'm sorry, but I like having the nicest phone, even if I know I may not necessarily need all of the features. I would like to wait for the XI, but if it costs the same as the Xs Max, I'm just gonna buy the Xs Max instead of letting the value depreciate.
As long as people keep buying them, yes.
 
I'm holding out, at least for now. I hope sales are abysmal, these prices are INSANE.

My 2 year old 7+ is still working flawlessly, well, actually its not 2 years old because when it was 6-7 months old it was replaced by Apple after it randomly stopped working.

I really want/need to upgrade my 2010 MBP this year, how is it possible that the replacement 13" MBP wont cost much more than a top of the line iPhone XS Max?

Also, why does anyone need 512gb memory? I'm using 85gb of 128 so of course I can't get the 64gb phone, so I have to go with a 256gb phone.
 
They would rather sell fewer phones at a higher price then more phones at a lower price. Remember the more phones they sell equals higher labor costs and distribution costs thus bringing down the margin of the product. Being that they have investors to satisfy, this is how they keep showing exceptional growth which is expected by investors and shareholders until the consumer market can afford it anymore in which point they with either need to reduce their price or introduce a lower quality lower cost lower priced product keeping somewhat the same margin.
 
Hi everyone, new here, so go easy on me!!!

Apple's iPhone is their money maker, it so far has been very price inelastic, they will continue to charge the highest price they think they can, and people I think are keeping their phones longer.
 
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