Silence, killing Apple? Um, no... silence helped build Apple.
The problem isn't silence, but predictability. Apple used to have surprise upon surprise coming outta left field. There'd be an event and Steve would come out and unveil something that we knew little to nothing about, often an entirely new product category. Designs would change wildly.
Secrecy is dying art in the Age of Instagram.
Anyone can leak the best kept secrets these days. Even the CIA and FBI couldn't prevent WikiLeaks from leaking confidential secrets of the US Government.
Heck, even I'm unable to contain the secret that Kim Kardashian is having a.... hmmm hold on a second, someone's knocking at my door....