I agree to a point.
I think they did a decent job with the watch, but it hasn't taken over the way I think they were hoping for.
The iPhone has not seen anything meaningful for a few years now. For instance many phones have had wireless charging for some time.
Wireless charging is nothing innovative, Nikola Tesla invented it in the 1890s
Which phones out there have 3D Touch, Taptic Engines, Real Dual Cameras with Machine Learning Depth of Field effects?, and have dual speakers and water resistance, but at the same time?
Also, innovation is not the most important things, what's important is that the costumer is happy with his purchase.
Many features like you mentioned "wireless charging" on android phones, first most people don't use them at all, because the charger is expensive, second, it's useless, something you use one time and tell people online, because it doesn't make a difference. It makes a difference in watches, for example, because they are prone to dirt and moisture, and there's simply no space for a connector. But for phones and tablets, truly wireless charging is what's needed.
Also, by far, the most innovative product this year has been the AirPods, everything about it is just perfect. The size of them, the batteries that last twice as much as brand name competitors while being essentially non-existent, the case, the magnets, the sound quality, it just trashed what everyone is doing, looks like it's from the future.
Apple is more focused on making the MBP thinner, where as laptops such as the Surface Book bring some nice innovative designs.
The MBP is thinner, and has a better battery life than the thicker MBP, or the SurfaceBook, or etc. in tests, the MBP os shown to have almost double the battery life of the SurfaceBook and Microsoft lies the battery life, but pays TheVerge and etc. to hype them and bash Apple.
The whole Surface line is a failure, it's not what people asked, it's what geeks that hate tablets asked, but don't buy because it's expensive.
Microsoft is laughable, their Surface revenue is less than Apple's in their worst year, when they bought NeXT and before the introduction of the iMac (the same year of the cover of Wired), accounting for inflation, Apple was selling the double of what Microsoft is selling now.
The Surface line is down 2% y/y in revenue, despite the introduction of the $3000 starting price SurfaceStudio, while the Mac is up 7%.
The innovations hyped by Ms fans are useless, most people look at it and see an ugly laptop that can't be fold like the others and a crude hinge that look like will certainly will give them problems after some time.