I think the point trying to be made here is that we are not talking about a standard Cortex ARM core CPU, or even a super awesome Apple custom designed CPU core using ARM ISA. What the real point is that we are talking about a complete System On a Chip using Apple custom designed CPU’s, GPU’s, and - actually the real key to the whole thing - custom coprocessor accelerators, etc - all on the same die press. Apple Silicon SoC goes way beyond whether it is ARM or not, that’s the point. We haven’t seen this tight an integration of silicon in desktop computing before, only mobile / tablet form factors from Apple themselves in the iPhone and iPad, and Apple Watch/TV/Homepod.
This is what the big deal is. This is why expectations are so high virtually across the board, from clueless fanboys to professional pundits to industry insiders. Fully optimized silicon design specifically to run macOS and macOS optimized software as fast and smooth as physically possible, and seamlessly integrate with the entire Apple ecosystem.
There is and can be nothing that can compete with that user experience elsewhere, simply because the vertical integration doesn’t exist on any Windows or Linux platform.
I am willing to bet that on raw compute performance, the Apple Silicon will be on par or only slightly better than what Intel/AMD etc. are going to have on the market. However in real world performance on native software, I am willing to bet it will blow anything else out of the water. FPS, RAW import/export, etc.
I mean to be really honest - as I use an iPad Pro as my sole portable machine with a 2012 mac mini for the kids and and an 2017 iMac that serves as pretty much a media server for the last 2 years - just using Apple Watch to iPhone to iPad to Mac is just going to be an unbeatable experience. 6 months ago I was seriously looking to extract myself from the Apple ecosystem, looking at alternatives to macOS, iCloud, Apple Music, iPhone, iPad, Mac, etc.
But even now, building up your own sort of seamless mobile to desktop workflow across devices has irritating workarounds, dealing with multiple suppliers and reading reports of frustrations with services not working/syncing properly, migrations not working as expected, etc... it all seemed like a lot of effort to get out just for a worse experience on the other side, Android + Linux/Windows, with inferior hardware to boot!
This announcement has brought me back and I am excited for the Apple experience to be even better and more enjoyable and fun than ever. I am going to sell the mac mini and iMac and get an Apple Silicon iMac, and then wait and see whether I stick with iPad Pro or go back to the Mac in 2021, depending on what is released.