Whilst I usually love Rene Ritchie's work; I actually thought this was a rather silly point to be stressing. ARM has long just been referring to the instruction set. While you can also license core designs that are "ARM", I think when people just say "ARM" they almost always just refer to the instruction set. It is no different for Samsung's Exynox or whatever they call it either. To my knowledge that's also a custom core licensed to the ARM ISA. And many others for that matter, like Graviton. Frankly "Apple Silicon" is just a lot to write and say every time. And it's the fact that it is a new instruction set that makes it a transition at all. If Apple instead had had a chance to license x86_64 from AMD and Intel and used that instead, it wouldn't really have been a difference at all software wise. A lot of what we talk about during this is because it's a new instruction set. Of course an Apple chip isn't the same as a Snapdragon. A Threadripper's also not the same as a Core i7. But when we're talking system architecture it's the ISA and ICX that matters for making anything at all to run on the system