Some genres are… dead. Just like Western genre in films. Nothing new can be created in some genres, everything has been composed/played (at least on one instrument in a band: for example guitar in rock'n'roll).
They just discovered the Mashco Piro tribe in Uganda, they've never seen another human, so they seem to be our last shred of hope to find a new form of music.
As relates to Apple Music, this is the underlying problem. In a world where all new songs sound just like all the old songs, who needs to pay for new songs that are free on FM radio, Pandora radio, iTunes radio, iHeart radio, YouTube, and all the rest? Why is downloading "This Summer's Gonna Hurt" necessary when you can just create a custom iTunes Radio station called "Maroon 5" and hear dozens of songs from dozens of bands that sound similar and you're guaranteed to hear "This Summer's Gonna Hurt" once every 90 minutes anyway? It's a better experience and it's FREE.
BJ