They are Behind.
It's been the same design with slight adjustments for the last like 3 years going on 4.
Behind on Customization
Battery Tech
ACTUAL real life ecosystem
Innovation
The list goes on.
My Galaxy S23Ultra can sync & connect with any device that I point it at. Sometimes with no Internet required. I don't need any dongles, special cables, subscriptions or $200 TV boxes to do anything. If not, there is a work around that will always work on my phone because it's Android.
My S23U is fully customized. My keyboard, animations, ringtones, calls everything has been reworked. It's glorious.
My Eco system is real world. Not some iMessage BS. My phone syncs with my fridge, washer & dryer, even the god damned dishwasher ( all Samsung ) all of it is linked with the Samsung Device Control ( Smart Things ) drop down menu that comes on the phone from factory. I control everything from my phone from any part of the world. Real life ecosystem. I get alerts when my milk is going bad. Yeah. You can keep iMessage.
Innovation belongs to Android. My S23U is at least 3 to to 5 years ahead of the iPhone. Screen is nicer, colors pop more. Cameras? Forget about it. I'm ALWAYS the designated camera man at events.
The iPhone has been behind the competition since the Nexus 6 line up. Which was 2012. Since then they lost.
Fun fact, whenever we travel. My girlfriend always asks me to take my Samsung with us ( I rock both phones, iPhone is for work though ) in her words " can you bring your Samsung phone? I want to keep watching my show when we get to the Airbnb & my stupid iPhone never works with anything "
Android phones can do everything. Work with everything & give you way more value for the dollar.