Totally agree! While I could look at museum pieces on an iPad, iPhone or a printed book, there is a next level experience you get with VP. I’d definitely pay for a subscription especially if it benefits the museums.I tried this for the first time the other day. Fantastic app. The immersive environments add to the experience, but even the pieces that are displayed without them are worthwhile. I'd pay for virtual tours of various museums that I probably will never be able to visit in person.