Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Logo Critique?
- Thread starter RobertD63
- Start date
- Sort by reaction score
I do see what you mean. With the A right? I haven't messed with any Kerning as of now. I may, just to keep tweaking/playing with ideas.
Correctish.
If you read it aloud they really want to sound like "digitally" by since lee in the name of the county we're in, they're trying to do a play on words thing. I tired my best to help it out.I think this helps the eyes a little.
Edit: It's always something. I can't put my finger on it, but something seems off in this one. A too close?
Hey, I agree, much better than your initial concepts.
Two things, I think it is the "G" and the "I", they form a shape (whether this was done consciously or not, I don't know) and it throws off the balance. Also, why highlight the "EE" if it is a play on words? I like the play on words, I think it is creative as the owner's name/country is "LEE" but perhaps you should stick to highlighting "LEE" like you had in your original concept. I think it makes the play much more clearer for the observer. Just my opinion.
The other question was regarding your colour choice? What is the meaning behind the colours, is there any meaning or are they just colours that you prefer?
As an example if I wanted to incorporate Florida into the mix, I would maybe try the state colours, which are gold/white/redish garnet on the flag. It may be a bit cliche but gold also symbolizes wealth used wisely and optimism. Or perhaps you could go with grey/silver as it has a similar representation to that of gold and is also widely recognized as symbolism for technology.
The colour red/garnet actually comes form the gemstone "Garnet" which ironically is known as the stone for successful business as well as stimulating success in business.
So with these two points in mind, I took a crack at helping you tweak the kerning and came up with the following (hope you don't mind)...just a quick example. You of course can choose your own colours, but I just wondered what the meaning behind your colour choice was and if there is no meaning, perhaps you could look to alternate colours that justify some type of meaning for the business.
EDIT: Sorry OP, nevermind regarding colours, I just reread your initial post and learned that these were the required colours from your class. Nevertheless, I would still stick with highlighting "LEE" and continue to tweak your kerning (feel free to follow my tweak if you find it helps visually).
Two things, I think it is the "G" and the "I", they form a shape (whether this was done consciously or not, I don't know) and it throws off the balance. Also, why highlight the "EE" if it is a play on words? I like the play on words, I think it is creative as the owner's name/country is "LEE" but perhaps you should stick to highlighting "LEE" like you had in your original concept. I think it makes the play much more clearer for the observer. Just my opinion.
The other question was regarding your colour choice? What is the meaning behind the colours, is there any meaning or are they just colours that you prefer?
As an example if I wanted to incorporate Florida into the mix, I would maybe try the state colours, which are gold/white/redish garnet on the flag. It may be a bit cliche but gold also symbolizes wealth used wisely and optimism. Or perhaps you could go with grey/silver as it has a similar representation to that of gold and is also widely recognized as symbolism for technology.
The colour red/garnet actually comes form the gemstone "Garnet" which ironically is known as the stone for successful business as well as stimulating success in business.
So with these two points in mind, I took a crack at helping you tweak the kerning and came up with the following (hope you don't mind)...just a quick example. You of course can choose your own colours, but I just wondered what the meaning behind your colour choice was and if there is no meaning, perhaps you could look to alternate colours that justify some type of meaning for the business.
EDIT: Sorry OP, nevermind regarding colours, I just reread your initial post and learned that these were the required colours from your class.
Nevertheless, I would still stick with highlighting "LEE" and continue to tweak your kerning (feel free to follow my tweak if you find it helps visually).