Logo Critique

[ocbo41]

Heres a comp I whipped up (yea I was that bored ) I used Bammac's post as a referance and made it with some more curves and a different quiff. I used the Trojan Pro typeface and increased the kerning on the "publishing" its only like $30 for the typeface, or comes with the CS suite I believe. If you do end up using the typeface I would edit it in illustrator and scoot the descender of the J up a bit, as it's keeping the "publishing" line from being pushed up closer. If you end up putting splits in the quiff make sure its made a vector file, you want the best detail for printing small. (and large if need be!)

I would recommend taking out the sketch pad and brainstorm with different helmets and I really think the 2d profile helmet makes for a stronger identity than the 3/4 view you started with.

One thing I can tell you for sure, don't get stuck on your first instinct or idea, make a lot of variations to pick from and piece together...I can't tell you how many of my comp's that I was very happy with got shot down by the teacher, after I got over it I went back to work. I can say some of my best pieces started out very different than what I ended up with.

**edit
Tim you beat me to the post by 8min!, great minds think alike right? lol I love that the Trajan Pro typeface (also used in Law and Order!)

 

[TimTheEnchanter]

....
**edit
Tim you beat me to the post by 8min!, great minds think alike right? lol I love that the Trajan Pro typeface (also used in Law and Order!)

hehe!!! Trajan is a perfect Trojan/Spartan typeface. I just re-read the first post and noticed it's a school contest, so we've all been stacking his deck. oops!

 

[ocbo41]

I just re-read the first post and noticed it's a school contest, so we've all been stacking his deck. oops!

haha yea I am hoping he takes idea's and creates something on his own Otherwise it would unfair to the other kids! But a little collaboration and research means he's working smarter not harder

 

[LeviG]

well having seen some of the ideas and looking at the shapes I would personally just play around with 2 letters and a squiggly line.

The T and P can be made into a stylised helmet and quiff. Then add in a lightweight 'squiggle' to represent an outline of a face

 

[Cjanssen]

What you've started with is strong, and I think you've gotten some suggestions that should help you in the right direction. Simple and iconic is the way to go. Remember that this logo has to look good a multiple sizes, and should still look good at least as small as an inch.

Simplify your use of the text, make sure you check your kerning. Try using two different fonts in unique combination. (ie Trojan in one font and publishing in another) Also let the publishing aspect inspire you as well.

attached is a quick an dirty reproduction of your logo to give you another jumping point in terms of layout, color, etc. It is by no means a finished product (I should have used something more exciting than Trajan Pro, adjust kerning, cleaned up the artwork, but I gave it 10 minutes so ya know)

Hopefully it helps inspire you in the right direction.