Jonathan Ives has a difficult job
when i walked into the store today and saw the new iMacs for the first time, i thought 'whoa.. they're gorgeous'!
that lasted about 1.34 seconds and then it was onto checking out how the new keyboard is (fantastic) and watching a few 1080p movie trailers on the 24"
what then occurred to me is that we now take it for granted that Apple will have amazing drop dead gorgeous (ddg TM) designs which means that the bar is raised higher and higher the better they do
I guess we're seeing this in the pro laptop space where seemingly, there is nowhere to go in terms of improving the design of macbook pro's, only thinner and faster as tech stuff improves
what's the next big thing in hardware design?? Aluminium and glass???