Like it has been said on this site for years, Apple is only after the $ if the $ is substantial. Some of the decisions seem very questionable unless you have all the privileged information. Years ago when Apple purchased Nothing's Real's Shake (a compositing app), you would think it was done to compete with The Foundry's Nuke. Apple changed the direction from which Nothing's Real's engineers were headed. Apple attempted to turn Shake into a silly version based on their Motion app! It didn't fly and the Nothing's Real engineers left Apple and went to work at the Foundry. Years ago Apple also purchased a company that made a color correction app called Color. It was to compete with BlackMagic Design's DaVinci Resolve. Someone at Apple was delusional if they thought that slapping the Apple name and logo on that app was going to cut into BMD's share! Seems as if anything Apple does "Pro" they water down thinking it will sale more. It ends up not competing with the "real" pro items!
So Apple, all that glitters cannot be turned into gold!
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