Apple makes all of its Mac money on the BTO upgrades. Can anyone find another $1000 laptop on the market that comes with only 8 GB of RAM?
Plenty. Look at any premium business laptop in that segment. Few examples:
- Lenovo X1 Carbon gen9 starts at $1400 for 8GB/256GB and that's for low-DPI display and entry-level CPU
- Surface laptop 4 is $999 for 8GB/256GB with a crappy AMD CPU (you pay $1499 for 16GB/512GB and mid-range Intel CPU)
- Dell XPS 13" is $1,219 for 8GB/256GB version
etc.
Apple's pricing and configurations are very competitive
P.S. Dell and Lenovo websites are utterly terrible. I feel sick.