R&D for the chip interconnect and the resulting chips is already done. The output of all that development is at the moment in just one singular niche product, speculated to be in two products total. That sounds like a bit of a waste to me. Why not a third product?You think? I have no way to know either way, but I suspect between the cost, the size, weight and likliehood of throttling - the appeal would be miniscule.
The R&D, and production costs would be hard to justify it when the target audience is tiny.
Also the battery life as others mentioned would be horribly short and battery life is one of the major tent poles Apple markets their laptops. I mean, right now, I can run my 14" MBP on battery and its performance will be that as if it was plugged in. I'm not sure that would be possible with an ulta, and if it was, the battery life would be horribly short.
All speculation to be sure, but I just don't see much of a market for a M2 Ulta MBP.
TDP of the current M1 Ultra at its absolute peak is estimated to be about 220-250W. This is not new territory for high-end laptops in general. Just for Apple. I have to imagine that designing a new case, PCB and thermal management system is a smaller task by comparsion to the original chip R&D.
Battery life would probably not be stellar if put under load, but given ARM and AS in general has great race-to-idle and great idle power draw in general, it would likely be ok as an everyday machine as well.
I'm very sure production people would love it. I'm a post-production person primarily so I don't mind desktops, but I meet and am involved in pre-production planning plenty of times. I know they'd love a crazy powerful laptop instead of lugging around workstations. That I can say for sure.
(Currently there are ~250W windows laptops available, but let's be clear here: those still don't measure up to desktop performance. Apple would do way more with that power budget, as has been clearly shown.)
Not saying it will happen, but I know Apple is more involved with talking with film/tv-industry people now and hearing us out. Researching into the extreme sports space made them make the Apple Watch Ultra, so I wouldn't rule it out that they could do something similar for demanding professionals in other spaces.