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Doesn't running brightness at 100% reduce the screen lifetime, causing it to dim? That was the case in the past ...

Supposedly the lifespan of the LED-backlit screens is extremely good and you really shouldn't have any meaningful reduction in brightness no matter how long the computer lasts. Older machines used a different backlighting technology that reportedly did dim over the years noticeably, and the brighter you ran them the faster this would happen. I never personally experienced this, but that's the theory anyway. I've certainly noticed this with projector bulbs, those things really dim over their lifespan.

Ultimately if you are working a lot with images and media, I don't think you'll really have the option to keep your screen brightness very low. Try editing your photos with the screen at any setting that really saves much power. It just doesn't work, at least not for me.
 
Nice! What do you play? 😄

6-7 clicks from zero? That's SO dark for me. Anything under 10 clicks is too dark. Do we all have different preferences when it comes to how bright we like our screens, or do we actually have different screens? I remember my Dell XPS had to be replaced and the new machine had a different panel that was much brighter.
I play the game RUST. I had a MacBook Air M1 8GB/512GB before this 16/1tb model. And the screens are different between the two. When I received my new one, it felt like I was adjusting to a new TV lol. looked totally different. But I see what you mean though, anything less than 10 clicks is dark looking.

The ideal brightness that Apple uses was (8 Clicks) this apparently offers the best brightness with the best battery run time.

It will take some getting used to it, if your always running full brightness though.
 
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