And who forced them to make an SFF? If Puget announced tomorrow that all their workstations going forward would use a DAN Case A4, would it be surprising to later find out this had limited their options? Though obviously to a far lesser extent than the Mac Pro 6,1 did.
It's not like the TDP of Xeon processors and GPUs had been steadily declining for some time, and Apple was just the first to 'realise' the tower was dead. In the way they had done with e.g. the floppy drive, parallel port or DVD drive, where we'd essentially stopped using them already. Apple had their own agenda.
My assertion is that the Mac Pro has long been a challenging machine for Apple to sell at a profit. For a while, their solution was to reduce costs. The 6,1 reduced material / shipping / storage costs; the Xeon iMac leveraged existing production. Before the latter was released though, they realised this strategy wasn't working, so took the opposite approach - returning to the tower, but charging twice as much for it.
Their 'statements of failure' were to a small group of friendly, hand-picked journalists. When you're spinning something, it's a common tactic to readily concede one charge if distracts from an even worse one. Admitting lack of technical foresight would have been embarrassing, but it's better than admitting they made a machine that suited their business needs, at the expense of the needs of their pro customers.
Unlike PC OEMs, Apple is the sole provider of hardware for macOS, which enables them to push design choices that e.g. Dell wouldn't get away with. Apple were banking on their pro users eventually giving in and buying what they were given, but it seems they began moving to Windows instead, hence the apology tour.
My assertion is that yes, Apple would have started the transition to Apple Silicon with full awareness of the possibilities for scaling it. It's inconceivable they would just treat that as a bridge to cross later. Either they were confident that adding PCIe / external RAM / external GPU modules etc. to their SoC architecture would be perfectly doable, or they knew it wouldn't be, and decided to forgo those things for the other benefits AS brings to the Mac - and Apple. Hopefully we'll know in 2023.
Thats A lot of dancing trying to deny that it was a technical failure, and masterfully failing to do so. Congrats.
They didn’t know squat. They went from “Cant innovate my ass” to “we designed ourselves into a thermal corner”. They made a mistake, and they admitted to it. Full stop.
They didn’t set out knowingly to go: Hey, let’s make this machine with a dead end design, that we can’t update video cards for, that has a high rate of video card thermal failures, and as a bonus, and leave it out there for 6 years untouched because we don’t know how to fix it, and boy that’s such a great plan!
You can wave your hands all you want, and Nirvana all the apologies you like, but you just keep showing that you’re more wrong. It was an admitted technical epic fail.
The company is ready to reconcile with pros
www.theverge.com
“If we’ve had a pause in upgrades and updates, we’re sorry for that — what happened with the Mac Pro — and we’re going to come out with something great to replace it.” Apple Senior Vice President of Worldwide Marketing Phil Schiller is talking to a small group of reporters. The purpose of the...
techcrunch.com
And your assertion is they are aware ’this time’ is contrasted by “can’t innovate my ass” plans of the past. So just because they may have a plan doesn’t mean it’s a good one. Buttressed by one “can’t innovate my ass” epic failure of a past plan and reports of failure to get the chip out that they wanted for this ‘new plan’ and doubts on their ability to provide video card support, what little we can evince of their ‘new plan’ is far from something that would instill existing Mac pro owners with any confidence in their ability to put something out that is actually desired.
Agree on one thing. We will see when they put it out there.
But a machine with fewer cores than my now ancient 28 core machine that cannot support 3rd party graphics card would be another epic failure imo. Ymmv.
But they admitted and know their “can’t innovate my ass” plan resulted pro/enthusiast users leaving because the previous machine didn’t serve them fully, contrary to their great “can’t innovate my ass” miscalculation. Failure to produce a machine supporting 3rd party graphics cards would result in more unplanned for losses, because fewer cores and lack of support of 3rd party graphics would be a ‘bad plan’.
I suspect it would be enough of a bad plan to kill what little remains of the pro/enthusiast segment of Mac Pro users, pushing us off the platform permanently. They were capable of such miscalculation before, a low core, no 3rd party graphics card Mac Pro would be further miscalculation, either in their premise, or in their estimation of what was technically feasible, or maybe even both.