I think efficiency is something everyone should care about. You even said it yourself, we are reaching the limits of cooler sizes. Having a more efficient chip means you can cram more power within the same enclosure under the same wattage and cooling systems. Every single computer is constrained by thermals, which is directly related to chip efficiency. Apple is playing the long game here, and no matter how you look at it, to me it seems efficiency is going to win.
GTX 980 - 165W
GTX 1080 - 180W
RTX 2080 - 215W
RTX 3080 - 320W
There is a trend here. Intel has done the same thing. Throw more power at the chip. The issue like you said, is we are reaching the limits of thermal solutions (without going to extreem measures).
Yeah, I absolutely agree with you. Efficiency should be on everyones priority list, and there is no doubt that Apple is winning the efficiently battle right now (by a non-trivial margin too).
But at the same time, I am just outline the reality of how things are. If you are using your computer for getting actual work done and say you have machine 1 that can do 1 unit of work while consuming 100W from the wall and you have machine 2 that can do 1.25 units of work while consuming 175W from the wall, machine 2 is clearly less efficient than machine 1 which is a shame, but you would still get machine 2 (assuming how much work you can get is your main criteria).
And I am not saying which is machine 1 and which is machine 2 because that will depend on the use case. In certain workflows apple machines handily beat alder lake machines while being more efficient, while in other cases the alder lake machines will handily beat apple machines albeit at the cost of being power inefficient comparatively.
I am simply saying that while efficiency is awesome and we all would definitely want our chips to be more efficient, there will always be chips that are more or less efficient than the competition but in real world terms, you are mainly looking at two metrics in terms of performance, i.e. performance per watt and max absolute performance. Depending on your situation and what you use your device for, you would either favor the former or the latter.